Keywords SE Optimization SE Tactics

6 Steps to Build a Successful SEO Strategy

Launching new small business SEO strategies can position your organization for sustainable success. Using search engine optimization alongside content and social media marketing can drive consistent, relevant traffic to your site. But SEO success requires a great deal of work. Working capital from a small business loan can help you implement SEO strategies and ideas.

Small business SEO strategies are valuable because they can organically bring people to your website and provide you with sales leads. A solid SEO strategy will help you occupy new corners of your market and build awareness around your product, service, or brand. Here’s a look at six SEO tactics you can use to grow your business.

1. Use Long-tail Keywords for Organic Traffic

Long-tail keywords are variants of a key term that users would frequently type as they search for information on a topic. By broadening keyword use to include long-tail terms, you can reach a wider audience while ensuring your keywords generate relevant traffic.

Generating organic search traffic to your site gives you a consistent pipeline of visitors without having to target them in expensive advertising or specialized campaigns. Do your research to make sure you’re selecting effective keywords that will lead to higher conversion rates.

2. Optimize Your Metadata

Google does deep analyses into a site’s structure and content by scrutinizing its authority.  If the metadata included in URLs and various back end systems is inaccurate, duplicated, or otherwise poorly managed, it could raise red flags with Google. Optimizing your metadata is one of the most important small business SEO strategies, as it will help you improve your web pages ranking in search results.

3. Use Competitor Sites to Identify Profitable Keywords

Competitive keyword analysis is one of the most effective ways to stand out amongst industry competition. There are several online tools you can use to analyze competitor sites and identify the keywords they are ranking for. From there, you can target those keywords to enhance your ranking and further develop your SEO strategy.

4. Run Pay-per-Click Campaigns

Pay-per-click (PPC) is an online advertising model in which you pay each time a user clicks on one of your online ads. PPC initiatives let you feature content in highly visible locations, but the costs can quickly add up. To run a successful PPC campaign you must bid on the keywords you think your customers would use to find your product. PPC can be great for generating traffic. However, make sure your content is highly targeted, so you aren’t wasting money on leads that aren’t relevant for your sales team.

5. Leverage Customer Reviews

Customer reviews can have a big impact on your small business SEO strategies. Reviews are one form of user-generated content that search engines take into consideration and help to reinforce your positive brand identity across a variety of sites. Encourage customers to leave reviews and engage with reviewers to create conversations. Doing so can deepen customer relationships and bolster a good brand image.

6. Make Sure Your Content is Compelling

Relevant, targeted content creates value for the reader and improves your search rank. If your audience doesn’t get anything from your content, then they won’t go deeper on your site or revisit it later. Make sure your content includes target keywords, descriptive title tags, links, and a meta description.

Enhance Your Small Business SEO Strategies with Working Capital

A business marketing loan can give you access to the working capital you need to invest in small business SEO strategies, hire marketing staff, or pay for a PPC plan. Over time, content marketing and SEO efforts should pay for themselves, but a short-term loan from can help you get your marketing initiatives off the ground.

About the author


Ben Gold

Ben Gold is president of QuickBridge, a privately-held financial services firm providing "small business loans" and short-term working capital funding solutions for small-to medium-sized businesses nationwide. Based on its growth, QuickBridge has ranked two consecutive years on the Inc. 500 Fastest Growing American Companies list. Ben is a thought leader in the financial tech. industry and a contributing member of the Forbes Finance Council.