Business Marketing

Nine Apps That Every Digital Marketer Should Have

In today’s fast-paced digital world, every marketer has no choice but to keep a close eye on all the marketing tools that they can use on a daily basis. This helps in keeping up with new trends, tracking your performance results, or seeing what other people on your team have to say. In this article, we will present you with nine apps for Mac & iOS that will help you hold it all together and be one step ahead of your competitors. If you haven’t turned mobile yet, it’s time to do so now. These apps will help you be on top of things, even when you’re out of the office.


Once a startup trying to revolutionize workspace communication, now an application worth billions, Slack has quickly risen to be one of the best apps for efficient interaction between coworkers and businesses in general. With Slack, you can easily switch between topics to projects, and even find your messages by placing hashtags, similar to what Twitter does. This is an excellent alternative to emails and practically any other type of messenger because you are able to dive right into relevant conversations and go over the history in that category later on.

Available for Mac & iOS.

Pricing: Free with some limits. Plans start at $6.67 per month.


Need help with project management? That’s what Trello is great for. This app is best described as a digital sticky board where you can create cards that represent assignments that need to be completed. In the cards created, you can add attachments, write notes, set due dates, label priorities and put them in the relevant categories for you to go over ongoing tasks with your team later on. You can also integrate your data with a range of third-party services such as Google Drive, Slack, Gmail, Jira and others. And, it’s worth mentioning that Trello is absolutely free. You can upgrade to other tiers, but the free version offers unlimited boards and attachments as well as up to 10MB of storage.

Available for Mac & iOS.

Pricing: Free with some limits. Plans start at $9.99 per month.

Google Analytics

Assuming that you are a digital marketer already, you must be aware of this offering. Google has invested an enormous amount of time and resources to enable users to analyze website activity in detail. Not only is Google Analytics one of the most advanced tools for evaluating your digital marketing performance, it’s also absolutely free! Optimize your website pages by seeing how users interact with them, and see to crucial factors like bounce rate, average user view time, and repeat visitors. Watch your traffic grow organically from the convenience of Google’s dashboard.

Available for Mac & iOS.

Pricing: Free. The premium version, Google Analytics 360, designed for websites that have over 10 million views per month, costs $150,000 per year.

Duplicate File Finder

If you’re into content marketing, then you know how overwhelming it can be to deal with duplicate images. Escaping the inevitability of identical pictures on your Mac is practically impossible, and you generally don’t notice how much space they take up until your startup disk is full. For this reason, we recommend that you use the Duplicate File Finder – a program that lets you search and erase duplicate and similar photo files all at once. It’s worth mentioning that you can use the free version for as long as you want, and upgrade to the Pro version only if you wish to access special features such as scanning for similar photos, similar folders and merging folders.

Available for Mac.

Pricing: Free to use. Additional features in the PRO mode cost $9.99.


Dropbox is another must-have for any modern day digital marketer. It’s an app that allows you to store any type of file in the cloud, ranging from videos to photos and documents, and access them any time, as long as you have an internet connection. If you’re a frequent traveler, you will find Dropbox especially convenient because you can simply dive back into work without having to be in the office. You can get a basic account with 2GB worth of free space, which is more than enough to get started. Furthermore, if you need others to work on your projects, just share your folders and files amongst your colleagues, and set a password on them if needed – all of these features and more are included in Dropbox.

Available for Mac & iOS.

Pricing: Free for up to 2GB. Pricing plans start at $9.99 per month.


Undoubtedly, Teamviewer has earned itself the status of being one of the best apps for desktop sharing on the market. This software lets you take complete remote control of both mobile and desktop. You can share and operate screens, take advantage of file sharing … and plenty more. Even when you’re out of the office, you will be able to access your computer with this app from your phone and vice versa. What you need to keep in mind is that Teamviewer is free as long as you are not planning to use it for commercial purposes. However, if you are using it for any form of business goals, Teamviewer may recognize that and prompt you to purchase the commercial license.

Available for Mac & iOS.

Pricing: Free unless you use it commercially. The commercial starting price is $49 per month.


Hootsuite is an all-in-one platform for digital marketers to manage their social media channels. It connects all the major social networks such as Twitter, Facebook, Instagram and Linkedin all in one app for your convenience. Get Hootsuite and schedule posts, monitor and optimize your media channel activity, and get solid tips on how to improve your performance all inside this one app. Hootsuite comes with a limited free plan that allows you to have up to 3 social profiles, 30 scheduled messages with one user allocated within the platform. You can also get a free 30-day trial for more advanced plans.

Available for Mac & iOS.

Pricing: Limited free plan. Pricing plans start from $29 per month and goes up for advanced plans.


Over the years, Mailchimp has earned itself a place amongst the most efficient tools when it comes to email marketing. By serving as automation software for digital marketers and providing them with hundreds of integrations to various applications and platforms, Mailchimp has introduced new ways for people to market their products on the internet. One of the most basic, yet useful, features is that you can easily start designing and creating custom templates for your emails. After that is done, simply see that your newsletters are sent out at specific times. This, in turn, will mean you will be cutting down on cost for outsourcing templates and saving time by assigning the software the job of completing your schedule for you. Furthermore, you can start using it for free right now. The Forever Free plan allows for up to 2,000 contacts and 12,000 emails per month.

Available for Mac & iOS.

Pricing: Limited free plan. Pricing plans start from $10 per month.


 Mention is a useful social media listening tool that helps you monitor both your company and your competitors wherever your keywords show up. Anytime your name, company name or any keywords that you set are mentioned, you can track and see who mentioned them. What’s most convenient about this app is that you can either use it in real-time to track who’s talking about your targeted keywords or sign up to recedive a daily summary report. This is a great marketing instrument to have for businesses simply because of the user’s ability to keep track of what others say about their services and products as well as react to any customer support issues in a timely fashion. 

Available for Mac & iOS.

Pricing: Free with some limits. Pricing plans start from $25 per month.


There are simply too many marketing tools to match everybody’s needs, especially considering the fact that the world of digital marketers is constantly evolving. With the apps listed above, you will be, at the very least, ahead of the curve compared with those who are not aware of them. By relying on software and technology, you will be able to automate the tasks that need to be done and keep your colleagues updated as well as access needed files and resources any time you’re out of the office.

About the author


Michael Kristev

Michael Kristev is a marketing specialist & copywriter for Nektony, a software company that specializes in utility apps for Mac & iOS. You can find more about Nektony and its products here. Link to company website