June 7, 2019
WordPress was introduced in 2003 and is the most popular blogging platform on the market. Over the last few years, however, WordPress has evolved into more than just blogging software. It has come a long way and is now used as a reliable web development solution for building professional websites, standard websites, eCommerce stores, and much more.
WordPress powers approximately one-third of the world’s websites, which range from small personal blogs to major complex sites of large corporations such as Sony, NBC, the New York Post, and more.
Though there are numerous Content Management Systems (CMS) available on the market, WordPress continues to rule. The reason behind this is the amazing set of features it offers. Let’s take a look at these features and the reasons why you should consider using the WordPress platform to develop your company’s website.
1. Flexible and Adaptable for Every Business
The WordPress platform can work for multiple types of businesses and is also highly adaptable to an organization’s changing needs. Since there are a variety of basic and premium plugins available for WordPress, these plugins can be added to the core WordPress package to deliver multiple types of solutions. WordPress can be used for creating a variety of websites- be it a personal blog, a full-fledged business website, or even an eCommerce store.
For example, WooCommerce, the eCommerce plugin for WordPress, allows the development of highly responsive and feature-packed eCommerce stores. It integrates seamlessly with WordPress and offers a powerful eCommerce solution giving complete control to the store owners.
2. Optimized for Search Engines
In this modern era of immense competition, just creating your website is not enough. It’s also important to attract an audience to find and visit your site. Hence, you may have to expend considerable effort to create audience awareness of your website as a destination where they can come to get relevant information or the product/service they are searching for.
Here, the WordPress platform comes into the picture and makes your life a lot easier when it comes to optimizing your website for search engines. WordPress includes a variety of tools and plugins for optimizing websites for SEO. Also, as WordPress websites are constantly being updated, they tend to rank high for their keywords. With a higher rank in Google’s search engine result pages (SERPs), you get increased chances of driving more traffic to your website which eventually leads to more conversions.
3. Creates Mobile Responsive Websites
In the modern connected era, customers are choosing smartphones over their computer systems to browse the internet. This is because smartphones give them the power to access the web on the go. Hence, your website must be mobile-friendly and responsive to smartphones.
If you fail to achieve this, your bounce rate may increase significantly, leading to an adverse impact on your website. You may also lose many of your potential clients. Currently, a mobile responsive website is no longer just an option, it’s a must. By developing your website on WordPress, you automatically get the benefit of responsive web technology without creating separate websites for separate devices.
4. Offers a Built-in Blog
Since WordPress is a Content Management System (CMS), it provides multiple features that makes it extremely easy to publish content. One of its more noteworthy features is the “built-in” blog feature which can be accessed from any device and at any time.
If you create your website using WordPress, you get a blog included within it by default. Companies that want to add a blog to their website later on don’t have to create one separately. Additionally, WordPress offers a range of blogging functionalities such as plugins, categories, tags, widgets, and more!
5. Easy Social Media Integration
These days, social media platforms play a significant role in digital marketing and bringing traffic to your website by notifying your social media community whenever a new post is published on your website. So, if you integrate your website with social media platforms like Facebook, Twitter, LinkedIn, and Instagram, you allow your visitors to share your posts to these popular social networking websites.
WordPress allows you to achieve social media integration seamlessly. You don’t need to log into your Facebook, LinkedIn, or Twitter accounts separately. You can automatically notify your social networking community that you have fresh content for them.
6. Incorporation of Analytics
Analytics is a very important feature and a must for every website, providing reports and statistics about your site traffic, daily visitors, number of orders, and other marketing data. Knowing this data is very important and helpful. For example, if your daily traffic begins to diminish, you can quickly determine the problem through the use of Analytics.
WordPress offers multiple plugins for this purpose. You can easily incorporate Analytics into your WordPress website.
Wrapping It Up
Considering the popularity of WordPress and the array of splendid features it offers, it’s the obvious choice for developing your company’s website. In addition, it’s cost-effective and quick and easy to implement.
Swati Jain is an experienced Technical Writer and Content Designer at Ranosys Technologies, a renowned WordPress development company headquartered in Singapore. Being passionate about technological innovations and digital marketing, she is always researching and writing about the latest trends. When not at work, you can find her watching sitcoms.