June 11, 2019
When you own a website, you want tons of organic traffic coming in daily. The more visitors your site gets, the bigger your chances of turning these visitors into clients. And you know what it means – increased brand awareness, bigger revenue, and a better online presence. One of the best ways to achieve such goals is by building PBNs.
Defining PBN SEO
PBN is an acronym for Private Blog Networks. In a nutshell, it refers to a network of authoritative websites owned by a single entity to build quality backlinks. This, in turn, helps boost search results rank. The domains are bought from a PBN provider and are usually expired or auctioned domains.
Is the Use of PBN SEO Legal or Not?
This type of digital marketing strategy falls under Black Hat SEO. With this type of tactic, there is a risk of getting penalized by Google. When you’re not careful, the search engine giant will impose penalties which, in turn, can affect your money site.
The good news is there are ways you can minimize the risk of getting caught by Google so you can take advantage of PBN SEO.
Are PBNs Worth Building in 2019?
With PBN being a black hat strategy, it comes with risk when you’re not careful building and using the PBN. Because of this, many are against the use of PBNs. But are they still worth the investment in 2019? The answer is simple – yes. The following advantages make PBNs worthwhile.
PBNs Helps Boost Your Website’s Google Ranking
Improving your site search engine ranking by building quality backlinks is not easy. PBNs prove to be a fast and efficient way to build quality links. High-authoritative domains linking content to your page helps drive organic traffic, thus improving your Google ranking.
Good Read: How to Increase Domain Authority
Helps You Gain Instant Authority
Just because the domains used in PBNs expired a long time ago doesn’t mean they are no longer worth your money. Since these websites have high authority and are already aged with grace, search engines still recognize the domains as credible sources. This, in turn, gives your main site the advantage of gaining instant authority.
Gives You Another Level of Control
When you own a PBN, you have full control over the links and content of each domain. This comes in handy if you ever receive a link penalty from Google. All you need to do is to remove the said links leading to your site, and you can quickly revoke the penalty. This task proves to be quite a challenge if you don’t own and manage the domains linking to your website.
Eliminates the Need for Blogger Outreach
Reaching out to other blog or website owners can be time-consuming. By owning your domains, you no longer need to pitch guest posts because you already have your domains working for you.
How to Build a PBN for Local SEO
Building a backlink PBN is no easy task, but the rewards you reap afterward are always worth it. Here’s a short PBN checklist to help you get started in building your private blog network.
- Find Quality Domains. When you’re a newbie in building PBNs, it’s best to start small and look for cheap domains without sacrificing quality. Make sure the domains you are buying have a high number of backlinks from authoritative websites. The stronger the domain, the better chance that it will appear in a higher search results rank.
- Use Metrics to Check the Value of a Domain. The metrics used to judge the value of domains are as follows.
- Domain Authority. This helps users check how powerful a domain is.
Majestic Trust Flow. A bigger trust flow suggests a more powerful a website.
- Backlinks. Watch out for a domain with tons of low-quality backlinks.
- Anchor Text. Avoid domains with tons of targeted keywords because this usually suggests that the site is overoptimized.
- Domain Rating. Many digital marketing experts recommend Ahrefs DR as it tends to be more accurate than DA.
- Organic Traffic. Choose domains with real organic traffic because this will give you a better chance of receiving positive link juice.
- Link Profile. Go for domains that acquired links the natural way. You can check this by checking if a domain has a mix of nofollow and dofollow backlinks.
- Register Your PBNs. Here’s how to register your private blog network the safe way.
- Register your domains using a mix of reliable registrars.
- Use a different Top Level Domain for each website.
- Use a different name for every domain whenever you register one.
- Register a domain every few days to minimize your risk of getting caught by Google.
- Never use your real personal information such as name and address when creating multiple profiles on Whois.
- Take advantage of Mail.com instead of Gmail accounts. This way, you no longer need to create tons of Gmail accounts. All of your mail will go directly to your Mail.com inbox even if you have ten fake emails.
- Find PBN Hosting. Choose a private blog network hosting provider that is secure, economical, and is fast enough to host your domains. Make sure that your PBN domains have different name servers as well as IP addresses.
- Test Your Domains. After finding quality domains, registering them, and finding good PBN hosting, it’s time to test them out.
PBNs are still relevant in SEO, even in 2019. Even with the risk, private blog networks still offer satisfying results when built and used the right way. By minimizing risks, you can enjoy a higher Google rank without getting penalized by Google.
Alex Lopez is an SEO Content Writer, Ghostwriter, and Content Strategist for more than 12 years now. She believes that the creation of powerful, compelling, and engaging web contents is one of the best ways to achieve your digital marketing goals. Her passion for writing is what led her to write full time. Currently, she helps business owners reach their digital marketing's full potential with her high-quality content creation. When not working, she's busy creating contents wherein she uses SerpSpace PBNs for link building. If not, she's either cooking or traveling with her laptop in tow.