July 3, 2019
Search engine optimization (SEO) has become a huge priority for marketers over the past few years. Doing SEO is very important for achieving higher search engine rankings. By focusing on a number of SEO tricks, techniques or methods, a marketer can significantly improve site ranking. These tricks include keyword research, hyperlinking, content marketing, etc.
Understanding and meeting the needs of your target audience can significantly increase your website traffic and overall conversion rate. Obviously, thousands or even millions of people are searching for relevant data. By using best practices and basic skills, you can make your site user relevant. After all, good SEO is the bridge that connects customers with your business and helps attract potential customers.
It is important that you stay abreast of the latest and most effective SEO tips to attract huge traffic to your site and increase sales.
Here are 7 SEO tricks which will help increase your site search engine ranking:
Table of Contents:
- Using Targeted Keywords
- Providing a Great User Experience
- Meta Descriptions
- Optimizing Your Site for Mobile Devices
- Site Architecture
- Content Marketing
- Optimizing Site Loading Speed
Using Targeted Keywords
Focusing on the right keywords is one of the pillars of a strong SEO strategy. Targeting the right keywords can help you find new opportunities to create content that is valuable to your target market. This is content that is intended to educate, inform, or entertain users. Keyword phrases should be as specific as possible for your company and have a light, conversational tone, not an advertising bent.
So, think about how a user will search for things on the Internet. It is important for choosing a specific phrasing to achieve perfection in optimizing keywords for each text fragment of the content that you publish. Keywords are the basis for effective understanding and competition for your target market. Use the long tail approach to keywords and consistently publish as much amazing content as possible that will include your keywords. This way, you will capture traffic for the long run. The type of traffic that comes from keywords leads to better conversion rates.
Providing a Great User Experience
In addition to crawling and indexing web content, search engines also check how people interact with your website. In fact, both SEO and UX strive to provide the best user experience. This experience includes an easy-to-navigate website as well as attractive content. Search engines prefer websites that provide a great user experience. This is the impression that the visitor receives from visiting the resource. Google keeps a close eye on this parameter. How long it takes the website to load, the time that visitors spent on it, the number of returns. Great user experience encompasses internal optimization, simple structure, usability, logical non-confusing Pere location, and mobile optimization.
Do you know what your readers and search robots have in common? They are interested in what you provide in your content. Thus, it is important that you have an optimized meta header and meta description. The meta-information of your website is what entices Internet users to go to your website. Simply put, your meta content is able to attract organic traffic to your site. Keep in mind that the search engines may penalize your site for the following reasons:
- No meta content;
- Duplicate meta-content;
- Meta content too long or too short.
Meta Description is a short summary of 150-160 characters to describe the content of a web page. Create a meta-description in a conversational style. It will help increase the number of clicks and attract huge traffic to the site.
Optimizing Your Site for Mobile Devices
This is also important SEO advice because users spend most of their time on the Internet using mobile devices. Website optimization for mobile devices gives users the ability to customize content on a small screen, providing convenience. Your site must be compatible with mobile devices. It is recommended that you make your content scrollable. Navigation buttons on the site should be convenient to use. Use responsive templates for most content, including emails. In addition, use accelerated mobile pages for quick display.
Another technical aspect to consider is the architecture of your site. Website architecture is based on the technical aspects and functionality of your website. Proper architecture will allow both users and search engines to easily navigate through your site. It is easier to create an optimized and organized website when you have less content. It is important that your site has clearly defined categories and subcategories.
Good architecture makes it easy for your readers to find relevant content. It will also help search engines to understand the structure of your site. If your website has been around for several years and has tons of content, you can start by analysing its current layout. Identify the areas that least attract visitors to your site. Refresh the page layout and replace or add new elements. These changes will affect search engine rankings and the involvement of new users.
Content also plays an important role in the search ranking. The publication of high-quality content makes your audience refer to you as a resource. The more your content is distributed on the Internet, the more you increase your brand awareness. It is important that you develop content that you can post on other websites related to your business. This may result in your business becoming an authority in your industry.
New articles will increase the visibility of your site on the Internet. It is equally important to regularly update old content with the latest developments and current trends. This will increase the credibility of your site and, most importantly, build audience trust.
Optimizing Site Loading Speed
This is one of the most important SEO tips. Site loading time is vital when it comes to providing visitors with an excellent experience. There are many key points that affect the load time of a page or site.
- Redirects: There should be a minimum number of redirects. It’s important to add the correct permanent URLs, including the target keyword.
- Heavy images: Images must be optimized for fast loading on web pages. You can use a plugin such as Clarify to reduce the size of an image without loss of resolution. The recommended image size is 100 Kb.
- CSS and JS scripts: These scripts increase the download time of the site. Therefore, it is extremely important to minimize or compress JS & CSS codes.
The best way to improve website load time is to use CDN and caching with the WordPress WP Super Cache plugin. You can also add and implement accelerated pages for fast loading on mobile devices. Ideally, boot time should be less than 2 seconds.
Every business owner wants to increase their leads and income. Especially now, when mobile and voice search are becoming more popular. Therefore, it is important to develop a robust SEO strategy. Implementing the SEO methods mentioned above can help improve the organic ranking of your site. And, if you have a higher ranking in the search engines, it can lead to a greater number of potential customers and an increase in business income.
James runs a digital marketing agency in Australia. In an effort to expand the agency even further he recently relocated to Bahrain and merged with another agency to provide SEO services to clients in the middle east.