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July 9, 2019

Why People Prefer Online Shopping

Technology has invaded every aspect of our life changing the way we communicate, pay bills, travel, work, shop etc.

To put it simply, technology has changed the way we live life.  Technology has revolutionized our world. The advent of different apps and tools has changed the way we communicate.

For instance, gone are the days when the only way we could communicate with somebody instantly was through phone calls. Now social media messengers, social media platforms, IM apps like Whatsapp, Skype, Google Hangout etc have made it possible to connect with anyone anywhere, anytime.

There was a time when you just couldn’t think of leaving home without your wallet. Thanks to electronic payment systems and the growth of digital wallets, carrying cash has become a thing of the past. Be it transferring money to somebody, making payments or paying bills, it can all be done digitally. Almost all banks have launched Netbanking which allows users to do transactions from the comfort of their home without having to visit the bank.

Another important aspect where intervention of technology has had a profound impact is shopping. The exponential growth of eCommerce in the past decade has changed the way we shop since there are a wide range of eCommerce platforms available on the market that make the creation of online e-stores easy.

No matter what you need, from used furniture, electronic gadgets to apparels and groceries everything you need is available online. The unprecedented growth of e-commerce in  recent years has proved that shopping online has indeed become a popular alternative to traditional retail shopping.

Let’s take a look at some of the reasons why online shopping is so popular:-

  • Convenience – Whatever you need is made available to you in just a few clicks. You can hop from one outlet to the other looking for your favorite color of shirt. You can browse through all the available colors from the comfort of your home and get it delivered to your doorstep quickly and easily. Saves time, money and is super convenient!
  • Open 24/7/365 days – Retail outlets and shops open at certain times during the day and may be closed on certain occasions too. That’s not the case with ecommerce stores. They are open anytime. Whether its middle of the night or wee hours of the morning, you can shop for favorite items anytime of the day or year!
  • Exciting promotions or discounts – Online stores often have exciting promotions or offers going on which customers can take advantage of. There are offers available on certain payment methods too. All this is unlike traditional retail stores which offer discounts only at certain times of the year.
  • Multiple Payment Options – Online stores now accept multiple payment options, including credit/debit cards, digital wallets like PayTm, PayPal, Net banking, cash on delivery, EMI for certain items etc. What’s more all these payment modes are 100% secure and authorized by all banks.

  • More Variety – That’s another major plus of shopping online. You get more variety, access to multiple brands all in one window. You can shop for international brands without ever leaving home. Online stores have a far greater selection of sizes, colors, and designs than brick and mortar stores because there is no space constraint. Moreover, while shopping online you aren’t limited by geography.
  • Easy Price Comparison – Researching products, their prices, comparing prices etc. is a lot easier online. You don’t need to visit multiple stores or try out different products. All information is available on the internet at the click of a button.
  • Avoid the crowd – Forget long queues to the change room or at the billing counter. No more jostling through the crowd to get to your section in the store especially during the holiday festive season. If you’re like most other shoppers, you love shopping but hate crowds. Online shopping seems the perfect answer in that case!
  • Buy used or old items at discounted rates – You can buy not just new items online but even used or old items in good condition and at reasonable rates. There are old listings for used items which give you complete information about the product condition etc.

As with everything else, there are some downsides to online shopping as well such as online frauds, online scams, fake products etc. And, of course, there are people arguing that it is always better to see, try and then buy products so that you’re sure that whatever you are buying is 100% genuine.

While all of this may be true, it does not overrule the fact that shopping online offers unmatched convenience and comfort that traditional retail cannot match. The ease and comfort associated with online shopping far outweigh the downsides and therefore in spite of technological risks, the share of e-commerce is increasing steadily year on year.


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Anupam Rajey is a seasoned marketer and a sales expert. He is the CEO of Acelerar Tech, a leading KPO that offers virtual assistant services for social media, Internet research, email & chat support, and more.

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