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July 24, 2019

How to Sell Digital Downloads From Your WordPress Site

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Do you want to…

  • Make passive income?
  • Set your own schedule?
  • Be your own boss?

If so, it might be time to start thinking about selling digital downloads from your WordPress site.

Digital downloads are a great way to make money with little to no startup capital. Often, all you need to do is put in the time it takes to create an ebook, tutorial, or course. Once your product has been created, you can list it on your WordPress site and boom, you have a passive stream of income, no inventory needed.

Before you do that, though, there are a few steps you’ll have to take. Read on to find out more.

Step 1: Decide on a product

You don’t need a team, advisor, or a lot of money to get started (although all that can certainly help!). Instead, you just need to decide on a product.

When it comes to deciding on a product, there are a few things you need to ask yourself:

  • Who is your target customer?
  • What problems do they have?
  • What are you good at?
  • What are you capable of creating?

From there, you can begin to put together a list of possible products. Now, these don’t have to be perfect—just write down what comes to mind.

Once you have 5 or more ideas jotted down, sit down with each one and ask yourself these questions:

  • Does it solve a pressing problem or need?
  • Are there any similar products on the market? Does your product do something theirs doesn’t?
  • Will it make enough money to be worth your time?

If it hits all three of those marks, then you know you’re on the right path and it’s time to move onto the next step.

Step 2: Find the right shopping cart 

There’s a ton of e-commerce platforms out there and they’re all different, so it’s important to find one that’s a good fit for you. If you want to sell digital downloads from your WordPress site, you’ll need to choose an e-commerce platform that:

  • Was made specifically for selling digital products
  • Integrates easily with WordPress
  • Offers modern security features

With Sellfy, you get all of that plus some extra bonus features at no additional cost. Not only does Sellfy offer a secure platform for selling digital products on WordPress, but it also provides additional features that save you money in the long-run like:

  • Quick and easy setup in 10 minutes or less
  • Marketing and analytics, which will help you drive traffic to your product and optimize it
  • Cloud-based hosting for instant product delivery

However, be sure to take the time to research other platforms as well. Although Sellfy offers an easy-to-use package, your website needs may vary and you don’t want to choose a platform that doesn’t work for you. Use the information on the internet to your advantage and check out different reviews, try out the free trials, and look over the features so you can find the right fit.

Step 3: Add a checkout to your site

Your website visitors won’t be able to buy products from your website if you don’t have a checkout option, so make sure your e-commerce platform offers this feature. Using Sellfy, you have several options available to you. Not only can you embed a shopping cart you can also embed:

  • Your storefront
  • Separate buyer buttons
  • Product windows

This way, you can customize your buying options as much as you want. What’s more, Sellfy also gives you the option to host a dedicated storefront through their website as well, making it an even more versatile e-commerce platform.

Selling from WordPress

There’s no reason that selling digital downloads from your WordPress website has to be difficult, but it all starts with your product and your e-commerce platform. The good thing about digital products is that creating them is relatively cheap to make—often, all they cost you is time. 

When it comes to e-commerce platforms, however, mistakes can be a little more costly. That’s why it’s important to do your research and take the time to think about what your business will need both now and in the future. Good luck!


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