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September 12, 2019

Importance of Animated Videos for Your Business

More and more businesses these days are not only using videos but are also increasing the usage of video production for their companies. We have seen a tremendous growth of demand and supply for video in recent years, and this trend is not slowing down anytime soon.

Image Source: Muvi

You have an option to work on various types of video, and the cost of producing a video is at an all-time low. In the case of in-person video, it requires some skills to present the information appealingly. However, animated videos do not require you to appear in front of the camera, which makes many people feel anxious. 

You can make an animated video with the help of freely available animation software. Animated explainer videos have also been generating a tremendous return on investment for many organizations of different sizes. 

Why must I consider animated videos for my business?

Despite all the craze for animated videos, you still might want to know some solid reasons to go with animated videos. Here are some of the reasons why integrating animated video is crucial for your organization. 

Simplifies advanced concepts

There are some products/services and social causes that require you to demonstrate more straightforwardly. For instance, there is a good chance that you would miserably fail to explain concepts like blackhole to an audience in a way that they grasp the idea. Take a look at this animated video to get an idea of how easy it is to explain sophisticated stuff via animated videos. 

Video Source:

Also, you may not be able to convince your audience to donate for a social cause without explaining the severity of the problem. An animated video allows you to put out your idea in an exciting manner. You can use a variety of animated objects, characters, background, etc. in combination with a convincing explanation and entertaining background music. 

It is easier to convey a message with an animated video in comparison to other types of videos. 

Grabs attention and boosts traffic

People show fierce resistance to reading boring chunks of texts. However, those same people are more eager to finish an animated explainer video because of its power to offer information with elements of entertainment.

Image Source: WebFx

When people land and watch a video, they will at least learn about your offering, even if they do not purchase the product right away. When you retarget those audiences again, they are no longer cold prospects which makes it easier for you to promote your product/service differently. 

Moreover, people aren’t reluctant to share animated videos. The study shows that there is a 1200% more chance that viewers will share video in comparison to other types of posts. People become desperate to share the video with their friends if you come up with an enticing video that is full of useful insights. 

Helps you quickly create and deploy at minimum cost

Unlike other high-quality advertisement clips that you see on TV, you do not need to spend a lot of time and money on video production. Thanks to many online tools that are freely available to you, it is quite simple to produce and deploy videos without much effort. 

You cannot afford to waste a lot of time on video production if you want to capitalize on a trend. A trend can quickly come and disappear in an instant. It’s possible to quickly produce and deploy a video to get an influx of views and sales because people are excited to take action when something is trending. 

Your viewers engage and retain the information

Our brain processes visuals 60,000 times quicker in comparison to written text (Source). By making an appealing animated video, you can get your viewers to watch the video till the end and engage with it. Keep in mind that people will be eager to participate if they understand your message.

Image Source: Piktochart

There is a mix of entertaining animated characters and mind-blowing stories in an animated video. Animated videos invoke various viewer senses and make them curious and excited  which helps them to understand and retain information. 

Google and YouTube are among the top 5 most popular sites

Google is the dominant search engine. Furthermore, YouTube is also one of the most visited websites on the internet, and Alphabet Inc owns it. Both of these sites love animated explainer videos. 

A recent report found that blogs with videos get 2-3 times more monthly views, and the time spent on a site also drastically increased by over 150% (Source). An animated explainer video provides more value and an exciting story to searchers which is what Google wants from a site. 

An animated explainer video can convert a promotional video into a valuable informational video. YouTube loves content with a higher watch time and will send more search traffic and recommendation traffic to an animated explainer video. 

Drastically improve the effectiveness of your email campaign

People take emails more seriously than posts that they see on various social media platforms. Emails are also more personal to them. However, the significant increase in the number of emails that we receive has led us to filter the ones that we want to read. An animated video can help you with your email marketing campaign as well.

Image Source: Renderforest

The integration of an animated video can help you increase the open rate and pass through the human filter. Furthermore, an exciting video can also increase the click-through rate by more than 60% (Source). 

Following your subscribers after they watch your YouTube videos or some other videos elsewhere can significantly increase your chances of getting leads and sales. 

Higher conversion rate

Modern-day consumers want to get as much information as possible in a short time to make their purchase decision. Most useful animated explainer videos are shorter in length and offer a great deal of information within a few minutes.

If you publish an informative animated explainer video, explaining the features, benefits, and the process of using a product/service, you can significantly increase your conversion rate. A video on a landing page can boost the conversion rate up to 80%, which is more than double (Source). 

Integrate an animated explainer video into your home page, landing page, social profile, and other platforms to get the desired outcome. 

Summing it up

The result that matters to you is profit, and you want to increase revenue for your business as much as possible. Not all ways to boost income is feasible for everyone, but animated video is within the budget of even small business owners. 

I think you know by now, assuming that you read the article, how animated videos lure an audience in many ways.  These things will help you enhance your business performance. So, are the reasons that I’ve mentioned here convincing enough for you to integrate animated videos?


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Chehak Wadhwa is a Creative Head at webdew and has an intensive 10+ Years of Experience in Designing and Creating animated explainer videos. She has produced 500+ Videos with her team including some of the well-known brands in the market like UBER, Microsoft, T-Mobile, Calendar, etc.

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