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6 Reasons Why Outsourcing Your SEO Requirements Is Better Than Doing It In-House

Online presence has become critical for the growth of any business today and handling this visibility in-house is not easy. You need to look after various things right from developing a good website to publishing quality content, taking care of search engine algorithms and getting good rankings to managing social media presence, developing a brand name to establishing reputation and more. All these require a planned strategy, which in turn requires resources, time and energy. No company, especially small and medium businesses, has the time and resources to efficiently manage this in-house. Thus, the only feasible option is to outsource it.

Here are some of the thought-provoking and compelling reasons to outsource your SEO requirements. 

Provides a Cost-Effective Solution

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Maintaining an in-house SEO team requires a high budget. Apart from paying them salaries and other perquisites, you need to regularly invest in their skill enhancement and buy the latest tools and software required to stay abreast with the changing algorithms and technologies. If you outsource it to some good SEO services in India, you can have the best minds to work on your case at economical rates. You don’t need to spend anything on acquiring the latest tools or on their training. It’s the responsibility of the SEO outsource India agency to which you have outsourced your SEO requirements. 

Huge Exposure Difference

Your in-house team only deals with your website and hence has limited exposure. Those working with an SEO agency deal with several projects simultaneously and thus have better exposure, which equips them to have better solutions to push up rankings. They also have access to the latest developments in SEO tools and techniques and stay updated on search industry latest happenings. This is something that is almost impossible to achieve in-house.

Enhances Your Productive Time

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At times, business owners try to manage SEO needs through their regular staff. This hurts in two ways: first, regular staff is not equipped to handle it and thus do a shabby job, and secondly, it kills productive time. The employees, who were hired to work on improving your products and services or making an expansion model for the business, get busy in areas, which are not in their domain. Outsourcing SEO requirements to a professional in that field will free up your employees’ productive hours which can instead be utilized to do the work they were hired for.

You Get a Holistic and Comprehensive Solution

A competent SEO outsource India is equipped to provide you with a comprehensive and holistic solution. This covers all aspects of digital marketing, which helps in gaining visibility, leads and conversions. This includes building the right and organic backlinks, working on social media management, code optimization, white hat techniques, doing SEO audits to figure out any on-page issues and more. Even a tiny mistake is enough to hurt your rankings and reputation in the online world. The professionals know how to take proper care of all these major and minor issues. The detailing and complexity that a professional agency can provide are almost impossible to achieve in-house. 

Access to Latest Data, Tools and Techniques

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SEO is a developed yet evolving science. The tools, techniques and data used in it keep changing at a rapid rate. It will be a costly for you to keep getting all the latest tools and software in-house. On the other hand, it is a business requirement for SEO agencies to keep updating their arsenal as per the latest developments and the cost of this investment gets justified since they use these for multiple clients.

Gain Edge over Your Competitors

It is a competitive world and most of the time you don’t always have a unique concept. Even if you have started on some unique concept, it will soon be copied and you will have competitors in the market. When working in the same industry vertical, you need to prove yourself better than your competitors to get more business. When working with an in-house team, it becomes difficult because you have no idea of how to get an edge over your rivals. SEO professionals know how to crack the code by analysing your competitors’ strategies and by making use of the right tools and techniques. Thus, they can help you gain an edge over your rivals.

SEO is not an easy task. It is a full-time job where one needs to deal with varying situations and challenges. Trying to do it in-house will suck your time, energy and resources and since the results will nowhere be close to what professionals can get you, it will be a frustrating exercise too. Thus, it makes complete sense to outsource your SEO requirements to a professional and you can concentrate on your core strength.

About the author


Pranab Bhandari

Pranab Bhandari is a content manager and consultant at India-based seo company in India “Techmagnate”. His content has been published in several national and international publications. You can follow him on Twitter and LinkedIn.