The world of digital marketing is huge. Every modern business is now dependent on the power of online advertising. Why? Because most people (customers) are already accustomed to the digital environment.
When you develop a product or service, you need to figure out where you can sell it. There are so many options out there, and it’s your responsibility to figure out where your prospective customers are hanging out at.
Of course, you’ll need to develop a professional website. Without it, you won’t be able to position your products and/or services the right way. In the 21st century, a business that doesn’t have a website is merely a small player in a league of giants.
Nevertheless, creating a website that represents your brand is one thing, promoting it is another. In today’s post, I’m sharing 5 tips to promote your business website in order to boost targeted traffic – a.k.a. potential leads.
Target an Audience and Develop a Unique Value Proposition
One of the basics of digital marketing is the audience selection. As a business, you’re basically providing value to customers through your products and services. However, before you start investing money and time, you need to define exactly who those customers are going to be.
Start with a brainstorming process. Think about your website’s value and figure out what type of people might be interested in it. Ask yourself the following questions:
- What does my audience need the most?
- What are my future customers’ most pressing problems?
- What are their desires?
- Where do they live?
- What is their average age?
- What do they spend money on?
- What are their values and beliefs?
- What makes them “tick”?
Keep going until you characterize the “ideal target audience”. Of course, if you sell diverse products, you’ll need to define more target audiences.
Once you’re sure who you’re going to address, you have to figure out your brand’s unique value proposition (UVP). This is basically the unique value offering that you’re proposing. It’s the quality and value that your brand is offering and that others don’t. Once you find it, leverage it as much as you can throughout your marketing campaigns.
Improve Your Social Media Presence
Having a website is the first critical must and developing a strong social media presence is the second. What you’ll need to do is craft beautiful business pages on every social media network that is relevant to your business.
For example, if you sell B2B services, choosing LinkedIn over Instagram is a wise choice. Make sure that you study other successful businesses to see how they’ve designed their social page.
Secondly, you have to focus on building a quality list of followers. You can do that by posting relevant information that they might appreciate and share. Do it consistently and engage with whoever is commenting on your posts.
Tap into the Power of Influencer Marketing
Influencer marketing is simple yet challenging. You’ll need to find individuals who are followed online by a lot of people.
Reach out to them and ask them to promote your website through social media updates, stories, and blog posts for a specific price. Negotiate that price and test your results. Buzzsumo is a place where you can seek influencers in any niche.
Create Quality Content for Users, Optimize for the Search Engines
SEO (search engine optimization) is the art of promoting your website in the search engines. If you follow Google’s algorithm and stick to the “known ranking factors”, you’ll slowly improve your rankings.
Of course, SEO is a tough game, especially because there’s a lot of competition in every niche. However, if you keep educating yourself, you will able to move past the competition and attract long-term organic traffic.
It’s critically important for you to understand that without high-quality content, Google won’t even consider placing you on the first page. If you’re not a writer, you should outsource professional services. Places like Upwork are full of talented writing professionals who can answer your needs and deliver targeted content.
Generate Organic Traffic from Forums and Q&A Platforms
You can generate high-quality targeted traffic by answering your prospective customer’s questions online. First of all, start seeking niche forums. These are the forums in which your target audience constantly posts.
Create a profile, add your brand’s logo, place a signature that contains a link to your website, and start providing value through answers. At the end of your comments, without being too intrusive, make sure you include a link to your website.
This strategy works exactly the same on Q&A platforms like Quora and Yahoo Answers. There are more Q&A networks that can be addressed, but these are the most popular ones. Once again, craft a professional profile and answer people’s questions. If you’re helpful, they’ll surely follow your links!
Developing a marketing strategy is one of the keys to contemporary business success. If you promote your offers without having a direction and a plan, you’ll soon get overwhelmed by the complexity of digital marketing. You need to stay focused and consistent.
Test everything you do, gather important data that tells you whether you’re on the right or wrong track, and optimize your campaigns on a consistent basis. Take today’s tips and tricks into close consideration, and, why not, put them immediately into implementation!