September 26, 2019
Every new business wants to design a website that is appealing and helps in attracting more users. For any new business, it is important to have a website that is attractive, informative and stands out from other websites. A professionally designed website can go a long way in establishing credibility, gaining new customers and creating a strong client relationship. An effective website is one that can provide a user-friendly experience, a continuous flow of targeted leads and continued sales.
In today’s day and age, it is very critical for businesses to focus on their online marketing strategies, which include designing a good website. To design an appealing website, most companies prefer to hire a professional website design company because of the increasing importance of online presence.
Before designing a website, it is important to understand the do’s and don’ts of designing a good website. Here are the top 10 web designing mistakes to be avoided by every business:
1. No Clear Call-to-Action
One of the biggest mistakes made by every small business while designing a website is missing out on a call to action. A good website should be able to answer the what, where and how related questions of every customer. A call to action helps visitors to focus on their next steps. It persuades the user to follow a link or a button with the help of a prompt. Businesses should design websites that have quality content, which in turn project the value of their products or services. A call to action should have a compelling phrase that prompts user action. Good websites should always have very clear language usage. Call to action is not always about creativity but more about persuading the user towards the desired action.
2. Absence of Analytics
One of the biggest mistakes that businesses make is to overlook site analytics. Every website has important data related to its usage which needs to be studied carefully in respect to design and improvisation. A website should be treated as an investment and every investment should be analysed to assess progress as well as success. There are a lot of metrics that can be derived from analysing such data.
3. Weak SEO
A lot of new businesses tend to ignore the importance of Search Engine Optimization. It is the key to obtaining high search engine rankings. As search engine algorithms become smarter with every passing day, businesses have to be creative in getting value for their websites. Often important aspects like long-tail keywords, quality content, social engagement etc. tend to be ignored. These make for a weak SEO strategy and can backfire when it comes to getting high website rankings.
4. No Contact Information
Every business should have its contact information easily available for clients and customers. This is often ignored by small businesses because it is considered irrelevant. A web design company will be able to throw some light on why such small details are important on any website. A website should focus on providing details easily and accurately to customers or users.
5. Lack of Smartphone Friendliness
More and more users prefer to access websites from their smartphones. While designing a website, businesses generally ignore the smartphone-friendliness of the website. This makes for inconvenient navigation and bad user experience for most visitors. A web design company has to keep the urban population in mind while designing a good smartphone-friendly website for any business.
6. Small Sized Fonts
To fit more data on a single page, businesses tend to have small font size on their website. While this may be budget-friendly, it can create significant harm when it comes to attracting more users to the website. Instead of focusing on more data, businesses should focus on having quality data, even if it is limited. This will not necessitate the use of a small font size. Small font size is not only hard to read but also creates an unpleasant experience. Some users might not revisit a website if the font size is not appealing.
7. Image Sliders
One of the most frequently used and overrated ideas in website design is introducing image sliders. Image sliders are no longer trendy and are not preferred by most users. They make for inconvenient navigation and user experience. Website designing companies consider them to be a poor way of presenting content on the website.
Businesses have to keep pace with constantly changing user expectations to create a website that stands out from the rest. A lot can be learned from the feedback that users provide and also from more successful website designs. In the end, with the help of its website, a business should be able to bridge the gap between changing consumer expectations and its product or service offerings.
Also, be sure to read: Top seo benefits of responsive web design
John Langer is a freelance writer, with years of experience, creating content for varied online portals. He has expertise in writing about technology, social media, web design & many more.