We are living at a time when any information that we need is just a click away. With smartphones and the internet changing the way we perform day to day tasks, marketing is not left behind. Companies are harnessing the power of smartphones to sell their products and services through digital marketing.
Using online channels to promote a brand and reach the target audience is basically what Digital marketing refers to. It is no more a new topic and its benefits are quite often known to many. As time has passed, the banners, billboards, pamphlets which we used to see more often have fled, and digital advertisements have emerged in their place.
It comes as no surprise that employers are willing to explore this promising field of marketing and employ people with proven skills in digital marketing. This has led to the popularity of digital marketing courses which many aspirants are seeking to learn the nuances of this field.
While there are endless opportunities in digital marketing, choosing the desired area may be a difficult task. It is essential to consider the market value, job availability, and pros and cons before applying for any job role that comes under digital marketing. As a digital marketer, you have multiple job roles to choose from, like:
- SEO Specialist
- SEM Specialist
- Content Strategist
- Social Media Manager
- Email Marketing Specialist
- Affiliate Marketing Manager
- Digital Marketing Manager
To develop your skillset in digital marketing, it is important to have a strategy that involves understanding where you started, your current job role, and what you aspire to become. To help you make the right decision, here is a description of each job role along with the salary prospects.
Note – All the salary information is for the United States.
SEO stands for Search Engine Optimization. An SEO specialist creates and implements strategies that help webpages to rank on top of the search engine result page when searched for the desired keyword, which eventually helps in driving more traffic to the website.
SEO is considered to be the most complex and challenging profile because it is not constant. What works today might not work after a year. That is why an SEO professional needs to stay abreast of the latest techniques and google updates.
The average annual salary of an SEO specialist is $45,185. The salary increases with the experience and knowledge you bring to the table.
Search engine marketing (SEM) is a form of internet marketing which includes the promotion of websites, products, or services by increasing their visibility on the search engine result pages through paid advertisements.
Search engine marketing specialists are the professionals who typically run ad campaigns in three categories:
SEM Specialists work with large budgets that depend on the agency’s and company’s ad spend. Their typical day-to-day work involves collaboration with content teams and designers.
According to Payscale, the average annual salary of an SEM specialist is $46,826.
Content management is said to be the mainstream role in any digital marketing team or agency. A content strategist’s primary goal is not only to create content but to make it SEO friendly. They need to develop and execute a content plan and measure its effectiveness.
Content is the primary source of user engagement, driving traffic and converting it into leads. Content strategists do this through blog posts, ebooks, multimedia, and infographics and are well versed in writing, editing as well as SEO.
Payscale estimates the average annual salary of a Content Strategist to be $61,175.
Social Media Manager
Social media managers are responsible for planning, implementing, monitoring, and managing a company’s social media accounts to increase brand awareness, increase sales, and improve market value. Their job revolves around the entire marketing team, including, graphic designers, content writers, and ad managers and entails the creation and promotion of content that attracts users and helps to build a brand. They set a strategy for growing and engaging a social media following across each social media platform by using effective content.
Social Media Managers earn around $49,830 annually.
Email Marketing Specialist
Email marketing specialists are responsible for creating email campaigns to promote a service or product. They define the target audience, launch email campaigns and PR campaigns based on the database of customer data and lists.
Email marketers are skilled in copywriting, editing, and marketing.
Payscale reports the average annual salary of an Email Marketing Specialist at $53,357.
Affiliate Marketing Manager
An affiliate marketing manager maintains and develops affiliate marketing campaigns, recruits new affiliate partners, monitors affiliate prices, evaluates and negotiates affiliate agreements, manages the relationship with partners and affiliates, regularly monitors campaigns and submits campaign performance reports.
Affiliate Marketing Managers have the capability of earning an annual salary of $55,258.
Digital Marketing Manager
Digital marketing managers are skilled professionals who have a grasp on all digital marketing skills, business, and strategy. They have strong leadership, team-building, and analytical thinking skills. Digital marketing manager job roles are mostly found in startups or companies that have just entered marketing. Digital marketing managers are in charge of managing marketing campaigns and planning that promote a company’s product, service, or brand. They also analyze metrics and identify trends as per market requirements.
Digital Marketing Managers have impressive annual packages, with an average reported salary around $65,330.
Now that you have an overview of all the digital marketing job prospects, you should have a better idea of which job role you can choose and why. But, you may be wondering how to master the skills required for a particular job role? We would suggest you to take a Digital Marketing Certification Course and learn the skills that employers look for. You can benefit the most with the blended learning approach followed by online courses and get hands-on experience with live projects. It can help you get a reputed job in the still-emerging field of digital marketing.