In this day and age, the idea of not having any kind of presence on social media seems unthinkable and outrageous. For many businesses, their social media presence is a major part of their brand image. While it may be hard to imagine a marketing campaign without social media, it is not entirely impossible.
So let’s get down to business.
Here are some tips to get you started with building a brand name without depending on social media at all.
Be very precise when identifying your target market
Before you can start with your marketing campaign, you need to decide on what the right channel for your business is. Even the smallest details of your campaign are dependent on the type of people you are planning to target.
For example, if your business needs to appeal to youngsters, perhaps you could start a marketing campaign based on online ads. If you want to aim your marketing at stay-at-home elderly people, you could easily go for the simple and classic television ads.
Pay attention to your customers
For a business with an existing customer base, it is very important to not ignore its clients. Make sure that you check up on them from time to time via whatever means you see fit. Perhaps you could schedule a call to them every once in a while to make sure they are happy with your services. An email could work too.
Depending on the type and size of business you own, you could also choose another option to show your customers that they matter to you: the slightly more expensive strategy of paying your clients a visit in person.
Whatever activity you choose, be sure to carry it out in a consistent manner.
Set up a website and/or blog site
Many businesses, especially those who operate on B2B models, do not rely on social media to a great extent. However, they do set up websites for their businesses. You need a platform where you can exhibit your products and services, and a website is the perfect place to do that.
There is also a second way you can put your website to good use. Blogging is an up-and-coming trend in the corporate world. It has been around for a long time but now, many more people are starting to take it more seriously. Running a blog on your website means you need to create some interesting and useful content for your website visitors. There is now a whole science behind content marketing. It is largely focused on SEO practices, where your website’s search engine rankings are boosted via various techniques. The content you post on your blog includes not just large amounts of text but also other formats such as images, videos, and interactive content such as polls and user feedback in the form of comments. Thus, the website also doubles as a platform where you can have important two-way communication with your existing and potential customers.
Setting up a website is quite simple these days. You need no previous coding knowledge or any technical expertise. You can either hire a professional website developer to make a website for you, or you can go for ready-made yet highly customisable websites called ‘Content Management Systems’. WordPress is a popular example of a CMS.
Work on winning email subscribers
Emails are an excellent method to hit two very important birds with one stone:
- You can easily interact with both your existing and potential customers. Emails are an easy and convenient channel for conducting two-way communication.
- You can personalise your approach towards your customers. Send them welcome or thank you emails. Address them by their names. Ask them how they are doing. Encourage them to ask questions if they have any. This will help your brand gain their trust.
Email marketing is especially successful for clients in the corporate sector (that is, if you own a B2B business) because a major part of the communication here happens via email. You can easily set up an email rapport with members of your existing and potential clients by inviting them to subscribe to your web content, blog or periodic newsletter by submitting their email addresses.
Be so good that you can rely on word of mouth
No matter what area your business operates in and what market segment it caters to, spoken word gets around quite fast. But that is only true if your customers are thoroughly satisfied with the kind of job you are doing. Thus, it is important to maintain high-quality service if you want your happy customers to do the advertising and marketing for you.
While the purpose of this article was to show how social media marketing is not the only way to establish a brand in the market, you now know countless other marketing strategies as an added bonus!
You can now employ a combination of these strategies and create a better, much more successful marketing mix for your brand.