Business Marketing SE Optimization

Powerful Ways to Market Your Business Online During COVID-19

Nearly, every country across the world is dealing with the menace of the COVID-19 pandemic. 

Undeniably, this is a tough time for the entire world. 

Nothing is normal now, this global outbreak has turned everyone’s life upside down. The virus has created a war-like situation, where everyone is fighting to stay safe. Many affected countries have imposed several restrictions on their own citizens to stop the spread of Coronavirus. 

Luckily, this lockdown flattens the progression of Coronavirus cases but is hitting the global economy hard!

However, the good news is that you can still thrive in your business with the help of digital marketing. During this challenging time, online marketing or digital marketing is the most effective way to promote your business and, reach out to your targeted audience. 

Due to the restrictions imposed by governments, people are staying in their homes and  spending more time on the internet than ever before. This makes it the best time to market your business in the digital space.

Here are a few simple but effective ways to help you market your business digitally during the lockdown period:

Polish Your SEO

These days, people are spending more of their time online than ever before. Due to the lockdown, they stay glued to the internet looking for entertainment, information, products, and lot more.

Literally, search traffic is booming now! 

So, it has become imperative for every business to be found online.

Search Engine Optimization or SEO is an effective way to enhance your online visibility in search engine result pages even without spending a single penny. 

Clearly, this is not the time to be hidden on the internet. This is the time to upgrade your SEO strategies and get ranked on the top of the search engine result pages.

Update Your Local Listing

For every business, a local listing is now more important than ever. Governments have restricted travel as a preventive measure to restrict the spread of the Covid-19 virus, so while searching online, people usually look for the options that are nearby, for their daily supply needs. It’s important to update and optimize your local listing for “near me” and “open now” searches. This helps people to easily find your business online.

Also, do not forget to manage reviews. Reviews play a very important role in the digital space. Before buying anything online, people read reviews about that product or company.

Every single review matters!

A bad review has the potential to change the buying decision of your potential customer. So, focus on improving the local listing of your business and utilize this time of uncertainties to connect with your targeted audience. 

Be More Active on Social Media

The global Coronavirus outbreak has changed the life of everyone, completely.  People are locked in their homes. No restaurants, no movies, no gym, no school – everything is closed! 

People across the world are trying to adjust to this new era of social distancing. Even the people who were never interested in social media are now using social media to get connected with their loved ones. 

Your audience is more active on social media than ever and is ready to engage with content and ads because they have no other option.

Isn’t it a great time and opportunity to attract them? Of course, yes! 

This is the best time for businesses to reach out to their targeted audience and engage with them. However, you need to be more creative and consistent to reap desired results. Also, don’t forget to include COVID related posts in your social media content strategy because people are always interested about what has taken over the entire world. 

Keep in mind that COVID is the most trending topic, right now! So, these kinds of posts will certainly help you expand your reach and engagements. Just talking about your products and services will make your page less interesting. So, it’s smarter to use posts that interest your targeted audience. 

In a Nutshell!

Certainly, this is a difficult time for everyone, but you can’t just give-up or quit. 

The situation keeps on changing with time. 

The current situation is not favourable for businesses, but you simply cannot sit back and wait for better circumstances. Instead, you should utilize this time to boost the online presence of your business and focus on creating an effective digital marketing strategy.

By implementing an appropriate digital marketing approach, you can help your business to thrive and succeed. This is the time to connect with your targeted audience and strengthen your bond with them.

So, what are you waiting for?

It’s time to go digital.

About the author


Riya Roy

Riya Roy is a technical content writer at Agdova Technologies. She carries expertise and a flair for writing on Management Consulting, Software & Analytics and Digital Media. Apart from distilling her technical ideas into creating innovative solutions, she is a practitioner of Electric guitar.