Facebook marketing is a platform that allows brands to sell their products and services to a large audience through a range of highly targeted paid ads and organic posts. As you know Facebook is not only used for connecting and interacting with your friends, but also for marketing purposes. While its popularity has diminished over the years for entertainment purposes, it remains a resourceful platform for businesses since it has many tools for connecting and engaging with your audience to bring new leads and increase sales.
Facebook marketing is beneficial for precise targeting, positive SEO impact, increased website traffic, customer service, and various ad formats. To promote your business effectively on Facebook, you must first know this social media platform’s unique features. It’s sometimes challenging for business owners to know which tools to use on Facebook and how to get the most out of them in-house, so they choose a digital marketing agency to take on that task instead. Before using Facebook marketing tools in-house, you need to understand what they are and why you need them. Let’s dig in!
What Are Facebook Marketing Tools?
Facebook marketing tools allow businesses to contact and target specific audiences using paid ads, organic postings, and relevant messages. You may have a deeper understanding of your customers’ demographics and post metrics that are most relevant to your business using Facebook marketing tools. Through marketing on Facebook, you can reach people who matter.
Monthly active users on Facebook are 2.91 billion. Also, Facebook remains the most-used social media platform among marketers (93 %). So, it’s obvious that you’ll benefit from Facebook marketing tools, let’s see the advantages:
- Reach a larger audience
- Segment the audience and identify the demographics and psychographics
- Generate and boost traffic to your website
- Use various ad formats
- Have better communication
- Improve your search rankings
Here are some further benefits of using Facebook marketing tools:
- Run Facebook ad campaigns in different formats
- Easily schedule and publish your material on many social media channels at the same time (e.g. Instagram and Facebook)
- Get real-time data
Now, let’s dive into 7 Facebook marketing tools that you need for your business.
Mobile Monkey is great for Facebook Messenger marketing because it helps create leads and enhance engagement. This is a chatbot builder that can be used to build a chatbot, segment prospects, engage with customers, and generate leads for Facebook Messenger marketing. You can create chat content once and use it across several platforms, as well as communicate with customers via messaging apps. Automate your Facebook Messaging, SMS text messaging, Webchat, and Instagram for more sales, more leads, better customer experience, and better relationships. Chatbots are crucial for achieving high open rates, click-through rates, and conversion rates and they are one of the effective ways to personalize the customer experience.
2. Facebook Business Suite
Facebook Business Suite is another great tool that allows you to monitor all of your Facebook and Instagram accounts at the same time. You can manage all of your operations in one spot with Business Suite, saving time to focus on other elements of your company. This tool lets you draft and schedule feed posts and simultaneously publish them on your social media networks. The app’s home screen can display important business updates such as messages, notifications, and comments received from connected social media.
The Business Suite provides features such as messaging, posting, insights, and advertising that improve the experience of running a business. You may use the tool to develop and run advertising, as well as see insights about the engagement and performance of the content you’ve shared on Facebook and Instagram.
3. Facebook Ads Manager
Facebook Ads Manager is a Facebook tool that aids in the creation and management of Facebook ads. Facebook Ads Manager will assist you in targeting the appropriate demographics. This all-in-one tool facilitates the creation, execution, and management of ads on Facebook, Messenger, and other social media platforms. It streamlines each ad campaign, provides analysis and insights for each ad set and improves the effectiveness of your advertisements. Profitable ads might help you manage your budget. The tool makes it easier to target specific groups and reach out to them. As previously stated, Facebook offers a variety of ad options from which to pick. You may also save money by determining where to place advertising and tracking how many people see them.
4. Fanpage Karma
This is a tool for assessing your Facebook profile that is used for marketing purposes. This tool combines the functions of researching, communicating, analyzing, presenting, and publishing. You’ll learn about benchmarking, page content, and engagement. Fanpage Karma is a Facebook marketing tool with multiple functions.
You may easily write and publish posts, access important information on your posting, and keep track of an unlimited number of pages and profiles. You can also study and compare critical data across several pages, including those of your competitors.
ShortStack has established itself as the most powerful contest and giveaway marketing platform available. It makes it simple to create and publish campaigns, and it combines campaign and email statistics into a single platform. Traffic sources, shares, views, and more are all available in real-time. It aids in the creation of landing pages that generate leads. ShortStack provides templates to use as a starting point, or you may create your own campaign. ShortStack allows you to launch a campaign in seconds. These contests and campaigns can be turned into lead-generation landing pages for your website or blog.
Pagemodo is another essential tool for Facebook marketing. You may use this tool to modify your Facebook pages with eye-catching cover images, custom tabs, and contests. Run contests, schedule posts, design a visual post, create custom Facebook tabs, make a cover image by connecting to Pagemodo.
Pagemodo’s cover-making tool is very similar to Canva’s. You pick the template, customize it with your own content, and then publish it on Facebook.
This online video editing tool allows you to make amazing and interesting videos in a short amount of time. With the eye-catching Facebook video advertisement, you’re guaranteed to catch people’s attention and establish a new record. InVideo offers pre-made templates that you may use to create any type of video for your Facebook and Instagram stories. You can also customize each frame’s text fields, sounds, and graphics.
Through these tools, you can reach new customers, engage with them, and build relationships. This is not a complete list, there are other services such as SocialBee which work with Facebook and other social media platforms. SocialBee is a top-notch social media management tool jam-packed with numerous features that will enable you to share content across all your social media profiles in one place. It’s time to jump-start your company’s growth by choosing and implementing your favorite marketing tools right now.