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4 Social Media Trends Businesses Should Expect in 2023

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With social media continuing to be a major online media content consumption platform for customers of all demographics, social media marketing will remain a vital component for businesses’ overall marketing. Social media platforms such as TikTok and Instagram are robust channels to reach a wide but targeted audience and accentuate your brand personality or product features through online content. Whether you’re a storage unit Burnaby facility, GA4 consultant, Google Ads Toronto agency, or Richmond arts school, your company can leverage social media to grow your business. Here are four social media trends every business should look out for in 2023.

1. Encourage Inclusivity & Diversity for Social Media Strategy

Encouraging team members of various backgrounds to contribute to your social media strategy is imperative in achieving success in social media marketing for 2023. Including members of various minority or ethnic groups to share their ideas for your brand’s social media initiatives will help your company develop more inclusive and diverse content that’s catered to all audiences. This inclusivity helps your brand bond more strongly and deeply with your audiences and show that your brand truly cares about your communities.

2. Leverage User-Generated Content 

Among social media trends, the importance of user-generated content (UGC) is irrefutable. Influencer marketing, in particular, has become a major marketing force, but these days it has become more collaborative. For example, shoppable Instagram posts put together by an influencer help to sell many units of product. With that said, other types of UGC also help sell things and increase brand awareness. Moreover, a simple product feature of your brand’s offerings will help your brand reach an audience relevant to your business. For example, if you’re a hotel in Los Angeles, you can partner with local foodie to promote your lounge or restaurant to drive more exposure about your restaurant and traffic to the restaurant.

3. Invest More in Social Media Ads

Brands will spend more on social media advertising, especially on networks like Facebook and Instagram that have limited brands’ organic reach on social media. Ad spending has risen steadily for many years, and businesses should expect the trend to continue over the long term. Brands that don’t advertise on social media are missing out on a lot of potential revenue.

4. Increasing B2B Social Community Building

When someone mentions social media communities, most of us think about B2C marketing and special affinity groups. However, one of the latest social media trends is that B2B brands are building communities on social networks such as Facebook. These communities will usually share tips and tricks that are industry-specific while also talking about products. Over time, business decision-makers build brand affinity and, when the time comes, buy what they need from that company.

About the author


Ray Wang

Ray Wang is the owner of RW Digital, a Vancouver digital marketing agency. Ray specializes in data analytics, digital advertising, SEO, WordPress website development for consumer brands and hospitality, real estate, self storage, and social-impact industries and startups.