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The Influence of Women in Emerging Metaverse and IoT Technologies

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As technology advances and shapes the world around us, it’s become increasingly clear that diversity and representation are crucial for innovation. In the realm of emerging technologies like the Metaverse and IoT, the contributions of women have been particularly significant. 

The Unique Perspective of Women in Emerging Technologies

Women have been increasingly drawn to emerging technology fields like the Metaverse and IoT. These fields are still developing, meaning there is more room for creativity and innovation. Additionally, women are often attracted to areas where they can have a tangible impact on the world around them, and emerging technologies certainly fit the bill in that regard.

The most significant reason women have been drawn to these fields is that they offer a unique opportunity to shape the development of technology in ways that reflect the needs and interests of a broader range of people. Women bring a perspective that is often different from their male counterparts, which can lead to new ideas and approaches that might not have been considered otherwise.

The Metaverse and IoT: The Perfect Tech Match

As the Internet of Things (IoT) continues to expand and evolve, it’s becoming increasingly clear that the Metaverse will play a critical role in shaping how we interact with technology. In essence, the Metaverse is a virtual world that connects all other virtual and physical worlds. It offers a new user experience where individuals can engage with IoT devices and the data they generate in a more immersive and interactive way.

One of the most significant benefits of the Metaverse in the world of IoT is that it can help to break down the barriers between different devices and ecosystems, leading to more efficient and effective use of technologies and more personalized and meaningful user experiences. With the Metaverse acting as a unifying platform, it’s possible to create a seamless experience for users, regardless of the specific devices or systems they’re interacting with.

“Emerging technologies like the Metaverse and IoT offer incredible potential for innovation and progress, but we can’t overlook the critical role that diversity and representation play in shaping the future of these technologies. Women, in particular, bring a unique perspective and approach to these fields that can lead to new ideas, more innovative solutions, and a more inclusive and diverse tech landscape. As we continue to develop and evolve these technologies, we must prioritize diversity and representation at every level, from leadership to product design, to ensure that we’re building technologies that reflect the needs and interests of everyone, not just a select few

Hannah Gutkauf, the Global Partner and Head of Emerging Tech Team at Manyone

Manyone is a strategy-design hybrid consultancy firm that believes in driving meaningful and fast change led by execution by merging strategy and design into one approach and one team. Founded in 2018 in Copenhagen, Denmark, the company’s manifesto centers on creating a better future for businesses, people, and the planet by being a partner that blends strategy and design execution in one fast process. Manyone values collaboration, optimism, creativity, and being solid as its core principles to drive real impact. The company strives to build a culture of trust and freedom, enabling every team member to play a vital role in creating something new and valuable for the planet.

The Many Benefits of MetaVerse and IoT Across Industries

The Metaverse and IoT offer a range of benefits across various sectors and industries. From healthcare to finance, these emerging technologies transform how we work, interact, and live.

In the healthcare industry, for instance, the Metaverse and IoT can help to create more personalized and effective treatment plans for patients. By integrating wearable devices, medical sensors, and other IoT devices, doctors can gain a more comprehensive view of a patient’s health, leading to more accurate diagnoses and better treatment outcomes. 

The Metaverse and IoT can help create more secure and efficient transactions in the finance industry. Blockchain-based ecosystems, for example, can streamline financial transactions and reduce the risk of fraud or errors. Additionally, the Metaverse can facilitate more immersive and engaging customer experiences, such as virtual banking environments and personalized financial planning.

In the retail industry, the Metaverse and IoT can help to create more personalized and engaging shopping experiences. IoT devices like smart mirrors and shelves can help retailers collect data on customer preferences and behaviors, leading to more targeted marketing and more effective sales strategies. 

The Future of Tech: The Impact of MetaVerse and IoT

As the Metaverse and IoT continue to grow and evolve, they’re poised to significantly impact the future of technology. Here are some of how these emerging technologies are likely to shape the tech landscape:

  • Enhanced Personalization: With the Metaverse and IoT, creating more personalized and meaningful user experiences will be possible. By leveraging data from various sources, including wearables, social media, and other IoT devices, companies can create highly tailored products and services that meet individual users’ unique needs and preferences.
  • Improved Efficiency: The Metaverse and IoT will enable greater automation and efficiency across various industries and sectors. For example, smart factories and supply chains can optimize production and reduce waste. In contrast, smart cities can manage resources more effectively and improve public services.
  • More Immersive Experiences: The Metaverse will enable more immersive and engaging virtual experiences, where users can interact with virtual environments and other users in new and exciting ways. From virtual concerts to virtual shopping experiences, the possibilities are endless.

The influence of women in emerging MetaVerse and IoT technologies is significant and growing. They bring unique perspectives, leadership styles, and skill sets to these fields, which are essential for creating inclusive, equitable, and effective technologies. By supporting and empowering women in these fields, we can ensure that emerging technologies reflect the needs and interests of diverse communities and contribute to a more equitable and sustainable future for all.

About the author


Hannah Gutkauf

Hannah Gutkauf, Global Partner and Head of Emerging Tech at Manyone. is a leading digital strategist who focuses on the strategic intersection between business and emerging technologies such as XR, IoT, AI – and everything that's next.