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Creating Eye-catching Instagram Reels Videos in Just 9 Easy Steps

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In today’s fast-paced digital world, social media has become a crucial tool for businesses and brands to connect with their audience. With the rise of platforms like Instagram, the competition for attention is fierce. That’s where Instagram Reels come in – a popular feature that allows users to create short, engaging videos to share with their followers.

With the increasing popularity of Instagram Reels, it has become a valuable tool for businesses to enhance their social media marketing strategy. In this article, we will provide a step-by-step guide on creating eye-catching Instagram Reels in just 9 easy steps.

Whether new to Reels or looking to improve your content, this article will help you understand the basics and provide tips and tricks to make your Reels stand out and grab your audience’s attention. So, let’s dive into the world of Instagram Reels and learn how to create compelling and attention-grabbing content in just 9 easy steps.

Understanding the Basics of Instagram Reels

Instagram Reels have become increasingly popular in the world of social media marketing. These short, 15 to 30-second videos allow businesses and brands to showcase their creativity and engage with their audience in a new and exciting way. Unlike other types of content on the platform, Reels offers a variety of features and editing options to make them more visually appealing and attention-grabbing.

When creating a Reel, it is essential to understand the basics of this format. This includes knowing how Reels differ from other types of content on Instagram, the benefits of using Reels for businesses, and how to optimize them for maximum reach and engagement. By understanding these basics, you can create eye-catching Reels that will stand out on your audience’s feeds and help grow your online presence. In the next 9 steps, we will guide you through creating your attention-grabbing Instagram Reels.

Step 1: Set Up Your Instagram Reel

Setting up your Instagram Reel is the first step in creating an eye-catching and engaging video for your audience. Begin by opening the Instagram app and selecting the Reels tab. You will then tap on the camera icon to start recording. You can record using the camera feature or by uploading a pre-recorded video. To ensure your Reel is optimized for maximum reach and engagement, be sure to follow these tips:

  • Choose a well-lit and visually appealing location to film your Reel.
  • Position your camera in landscape mode for a better viewing experience.
  • Consider using a tripod or stabilizer to keep your video steady.

By following these simple steps, you can set up your Instagram Reel and create a captivating video that will grab your audience’s attention.

Step 2: Choose the Length of Your Reel

When creating an eye-catching Instagram Reel, it’s essential to consider the length of your content. Instagram offers two options for Reels: 15 seconds or 30 seconds. The shorter option is excellent for quick, attention-grabbing content, while the more extended option allows for more storytelling and in-depth information.

When choosing the length of your Reel, think about your audience and the type of content you want to showcase. Shorter reels may be more effective for younger audiences with shorter attention spans, while longer reels may better showcase products or services in detail.

It’s also helpful to consider the type of content you’ll be sharing. The length may already be determined if you’re using a pre-recorded video. However, if you’re recording within the app, plan your content ahead of time to ensure it fits within the time limit.

The key is keeping your audience engaged and interested, so choose the length that best suits your content and audience. Remember, you can always experiment with different lengths to see what works best for your brand and followers.

Step 3: Add Music to Your Reel

Music is a crucial element in creating an engaging and attention-grabbing Instagram Reel. It can set the tone for your video and make it more memorable for viewers. To add music to your Reel, tap the “Music” option in the bottom toolbar while creating your Reel. You can choose from the library of songs provided by Instagram or search for a specific song. It is essential to choose a song that fits the mood and theme of your content. You can also adjust the song’s timing to match your video by dragging the slider. Remember to use songs that are not copyrighted to avoid any issues. Incorporating music in your Reel can elevate its quality and make it more appealing to your audience.

Step 4: Use Instagram’s Editing Features

Instagram Reels offers a variety of editing features to enhance your content and make it stand out. These features include adding text, filters, and effects. Utilizing these features can help you create eye-catching and engaging Reels that will grab your audience’s attention. When adding text, keep it concise and use bold or colorful fonts to make it stand out. Additionally, you can use filters to add a unique touch to your video and make it more visually appealing. Effects can also add an extra layer of creativity to your Reel. Experiment with different editing features to find the ones that work best for your content and audience. Remember, less is often more when it comes to editing, so don’t go overboard and keep your Reel simple and easy to follow for viewers.

Step 5: Incorporate Trending Hashtags and Sounds

To increase the visibility and reach of your Instagram Reel, it is essential to use trending hashtags and sounds. These features can help your Reel appear on the Explore page and reach a larger audience. When choosing hashtags, ensure they are relevant to your content and popular among users. This will help your Reel get discovered by new viewers. Incorporating popular sounds can also make your Reel more engaging and relatable. You can browse the “Sounds” section on Instagram to find trending songs and audio clips. Remember to use these features strategically and use them wisely, as this can make your Reel appear spammy. By utilizing trending hashtags and sounds, you can increase the chances of your Reel being discovered by a wider audience.

Step 6: Utilize Instagram’s Reel Effects

Instagram offers a variety of effects that can add a unique touch to your Reels and make them more eye-catching. These effects, also known as AR (augmented reality) filters, can make your content stand out and attract more viewers. To use these effects, tap the effects icon and browse the available options. Search for specific effects using keywords or browse through the widespread effects section. Experiment with different effects to find the ones that best fit your content and brand. These effects can range from simple animations to interactive games and challenges, so be creative and have fun with them! Remember to not overdo it and keep your Reels simple and engaging for your audience.

Step 7: Keep Your Reel Simple and Engaging

When creating an eye-catching Instagram Reel, it is essential to keep it simple and engaging for your audience. This will ensure that your content is easy to follow and keeps viewers interested until the end. Here are a few tips to help you achieve this:

Create a clear and concise storyline for your Reel. This will make it easier for viewers to understand and follow along.

Keep your transitions and effects minimal. Too many can be overwhelming and distract from the central message of your Reel.

Include engaging elements such as behind-the-scenes footage, tutorials, or user-generated content to keep your audience hooked.

By keeping your Reel simple and engaging, you are more likely to capture your audience’s attention and keep them coming back for more. Feel free to experiment with different techniques and strategies to find what works best for your brand or business.

Step 8: Promote Your Reel on Other Platforms

Promoting your Instagram Reel on other platforms is a great way to reach a wider audience and increase your visibility. Start by sharing your Reel on other social media accounts like Facebook, Twitter, and TikTok. This will help you reach followers who may not be on Instagram but are interested in your content.

Utilizing popular hashtags in your Reel can also help to increase its visibility on Instagram’s Explore page. Make sure to research and include relevant hashtags that appeal to your target audience. Additionally, consider collaborating with other influencers or brands to cross-promote each other’s Reels and reach a new audience.

Remember to leverage the power of hashtags on Instagram. By using popular and relevant hashtags, your Reel has the potential to reach a larger audience and attract more views and engagement. Remember that hashtags are not just limited to the caption of your Reel but can also be added in the comments section.

Overall, promoting your Reel on other platforms and utilizing hashtags can significantly increase its reach and helping your Instagram business to gain more exposure.

Step 9: Engage with Your Audience

Engaging with your audience is key to building a successful presence on Instagram Reels. After posting your Reel, responding to your viewers’ comments and messages is essential. This not only shows appreciation for their engagement, but also helps foster a sense of community. Additionally, responding to comments can increase the reach and visibility of your Reel.

Another way to engage with your audience is by asking for their feedback and suggestions for future Reels. This can generate new ideas and keep your content fresh and relevant. Encouraging your audience to share your Reel with their followers can also help increase your reach and attract new viewers.

Remember to interact with other Reels on the platform by liking, commenting, and sharing. This can help build relationships with other creators, potentially leading to collaborations and cross-promotion opportunities.

Overall, engaging with your audience is crucial for building a successful presence on Instagram Reels and increasing engagement on your content. Make sure to prioritize responding to comments and messages, asking for feedback, and interacting with other Reels to foster a thriving community on the platform.


In conclusion, creating eye-catching Instagram Reels in just 9 easy steps is a highly effective way to boost your social media marketing strategy. By utilizing the unique features and tools of Instagram Reels, businesses and brands can increase their reach and engagement with their target audience. From setting up a Reel to choosing the right length and incorporating trending hashtags and sounds, this step-by-step guide has provided all the necessary tips and techniques for creating attention-grabbing Reels. Remember to keep your Reels simple, utilize Instagram’s editing and effects, and engage with your audience to foster a community and increase engagement. So why wait? Start creating your own Reels and experiment with different strategies to showcase your brand to stand out on Instagram. With these 9 easy steps, you are well on your way to creating eye-catching Reels that will elevate your social media presence.

About the author


Stella Grace

Stella Grace works at as a marketing manager and content creator. She has some expertise producing captivating material and has penned many pieces that have gone viral on social media.