Ever thought that your old content might be redundant or doesn’t need to be refreshed? Well, here’s a newsflash: updating and refreshing your old content can increase your chances of ranking higher.
Yes, you can keep producing new content and improve your visibility. However, it will take you a lot of time. Instead, you can update old content that needs to be refreshed to make it more time-relevant and user-centric.
In this article, you will explore the reasons why updating your old and outdated content is necessary. You will also learn how refreshing new content can help you boost your rankings and visibility at a significant rate.
Refreshing Old Content: How It Helps You Rank Better?
According to professionals specializing in SEO in Vaughan, when you flag Google about refreshment in your content, you’ll witness a spike in traffic. At the same time, as the search engine algorithms are changing with time, it is necessary for digital marketers to alter their SEO strategies with time.
That’s where refreshing your old content can be helpful for you. Here’s how you can get to know that your content needs to be refreshed:
- New Information Becomes Available:
You need to be sure to regularly update articles with new studies, research, and the latest backlinks. It can be helpful to you as topics tend to evolve over time.
- When Your Content Becomes Irrelevant:
If your post was highly specific, it may be required to be completely refreshed or even retired.
- When Your Content Starts Underperforming:
If your content has been published for a long time, you may start noticing its impressions and clicks falling. You will also notice your content ranking for fewer keywords than earlier.
- When Your Content Becomes Old:
The older your blogs and articles get, the more out-of-date your content and backlinks become. That’s why you need to evaluate your content at least once per year to prevent your content from becoming too stale for your readership.
Yes, you can update your content whenever you want. You don’t need a reason for the same, but if it’s performing well currently, you need to be careful about the changes you make and the impact they have on your metrics.
How Refreshed Content Boosts Your SEO Efforts?
Here’s how refreshing your content can benefit the SEO performance of your website:
- Improved Search Engine Rankings:
As is evident, search engines are known to favour content that is fresh, relevant, and high in quality. By keeping your posts and pages regularly updated, you can signal to search engines that your website is actively maintained and offers current information.
This further results in a noticeable boost in rankings for the updated content, which can further spread to your entire website.
- Increased Organic Traffic:
Higher rankings naturally result in more organic traffic towards a website. As your updated content becomes more visible in search results, you will be able to attract a larger audience that is actively seeking the information you want.
- Improved User Engagement:
Updated content will be more likely to resonate with modern-age users. By adding current data, addressing new queries, and improving readability and formatting, you can significantly boost engagement metrics like time on page, bounce rate, and social shares.
- Extended Lifespan of Content:
Instead of letting valuable content wither away, keeping it updated will give your article or blog a new life. This will allow you to leverage the content continuously and maximize its long-term value.
- Establishing Trust and Authority:
Showcasing accurate and up-to-date information will make your website a reliable and authoritative source in your segment. This will further foster trust with both users and search engines.
- Opportunity for Keyword Optimization:
While you are updating content, you get a chance to revisit your keyword strategy. You can add new and relevant keywords, optimize headings and subheadings, and ensure that your content aligns with current search trends.
- Enhanced Internal Linking:
Reviewing old content offers you an opportunity to strengthen your internal linking structure. When you link to relevant, newer content and ensure old pages link back appropriately, you can improve navigation of your site and distribute link equity in a more effective manner.
How to Update Old Content Effectively?
Here’s how you effectively update old content, as given below:
- Recognize content that needs an update.
- Analyze the current performance of the soon-to-be refreshed content.
- Conduct Keyword Research to update your keyword strategy.
- Update and expand information with new data, statistics, and examples.
- Improve the readability and formatting.
To Summarize
Updating old content isn’t something that can be labelled as a one-time task. It’s actually an ongoing process. Regularly reviewing and refreshing your existing content should be an integral part of your content strategy.
By consistently investing in the maintenance of your content library, you can ensure that your website ranks for more than a few keywords and drives organic traffic at a significant level.
