Personalization in marketing campaigns is not new. For years, creatives have tailored emails, website experiences and ad campaigns based on user...
Author - Craig McDonogh
Craig McDonogh is head of marketing at Imgix. Craig is an accomplished marketing executive with more than 30 years of experience in all aspects of B2B software marketing. His background spans US, APAC, and European markets in companies including ServiceNow, BMC, and Perspectium. Craig is recognized as a SaaS marketing leader and has been a featured speaker at events around the world.