“Properly” is one of those funny words in marketing. It suggests there’s a right way and a wrong way — a clean playbook to follow — but anyone who’s...
Author - Iain McMichael
Iain McMichael is CEO and co-founder of RISE311, a disruptive plant-based protein brand that's changing performance nutrition. Iain's vision brings all the benefits of whey in an even bioavailable, cleaner, and more sustainable formula. Iain envisions a more innovative and sustainable future and is dedicated to powering healthier bodies and a healthier world.