For years, marketers leaned on the classic funnel because it was simple and easy to explain. People noticed a brand, thought about it, and eventually...
Author - Nikita Saraf
Nikita is a digital marketing professional at BIA and an MBA graduate in Marketing. With a passion for emerging industry trends, she enjoys crafting strategies that resonate - and unwinds by diving into fiction novels during her downtime.
Today’s customers don’t take a straight path from discovery through purchase. Before making decisions, they browse websites, scroll through social...
You’ve probably done it yourself – browsing Instagram or watching a reel on TikTok, and before you know it, you’ve added something to your cart...