Basic personalization used to be seen as a competitive advantage. Add a company name to an email subject line, recommend solutions based on previous...
Author - Sophie Cheng
Sophie Cheng is SVP of Product Marketing at Sinch, where she leads efforts to improve customer communication across channels like messaging, voice, and email. With over 15 years of experience in global B2B marketing, she focuses on helping brands build trust through smarter, more personalized communication strategies.