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About Susan Guillory

Susan Guillory is the President of Egg Marketing, a content marketing firm based in San Diego. She’s written several business books, and frequently blogs about small business and marketing on sites including Forbes, AllBusiness, and Cision. Follow her on Twitter @eggmarketing.


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Email marketing has long been an effective way for brands to connect to customers and boost sales, but that doesn’t mean that you’ve yet landed on a strategy that fully maximizes your email marketing potential. Without paying attention to certain data points, you can’t know whether or not your emails are helping you hit your […]

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You might look at other businesses in your industry and wonder how they manage to have such strong brand recognition. How do they sell so much more than you do? Do they have big marketing budgets (whereas yours is tiny)? The fact is: building and maintaining strong brand visibility is a continual effort. While it […]

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The average consumer will receive 117 emails a day this year. That adds up to over 42,000 for the year! How can your brand have any hopes of getting your emails seen with such fierce competition? The answer might come in the form of visual content. Because our brains are conditioned to slow down and […]

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If you haven’t updated your website design since before social media or smartphones existed, it’s probably time for a little refresh. And while you might balk at the prospect of having to spend what can (but doesn’t have to) be a fair amount of money on a new website design, realize that there are benefits […]

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It’s tough: you spend time carefully crafting marketing emails only to have the majority of your recipients totally ignore them. And yet…email can generate $44 in revenue for every dollar you spend. What are you doing wrong? Possibly nothing. Consumers are getting, on average, 100 emails a day, so in some cases, it’s simply an […]

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