If you consider this phrase – “Copy is a direct conversation with the consumer.” – Shirley Polykoff – for a moment, you’ll...
Tag - Buyer Persona
What’s the common ground for all brands, no matter how big or small they are? They all want growth. And if we’re talking about startups, they want and need...
Believe it or not, branding is about much more than choosing a unique logo or buying a well-placed banner ad. Good branding will increase the value of your...
In order to compete in the digital world, it is important for companies to implement a well-crafted content marketing strategy. Many marketers often consider...