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Image altering apps were the most popular apps this year, taking first place on the most downloaded lists from the Google Play Store and Apple’s App Store. Google’s most downloaded app of the year was FaceApp while Apple’s No. 1 app in 2017 was Bitmoji. The most popular new apps of 2017, according to Google Play Store […]

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Apple is apologizing to iPhone users for not keeping them in the loop about the routine slowdowns of phones with older batteries. The iPhone maker, in a lengthy note, denied allegations that it was deliberately slowing phones in an attempt to boost sales through upgrades. “First and foremost, we have never — and would never […]

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Where’s a Marketing Budget to Go?
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“Growth in voice search, expansion on importance of mobile, and of course AI advancements.” – Barry Schwartz, CEO of RustyBrick, on his SEO predictions for 2018. It’s no mystery that 2017 brought a myriad of changes to the world of SEO. As Google continues to prep itself and webmasters across the globe to be plunged […]

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When it comes to enterprise risk management, there is no greater tool at our disposal than data science. Many companies are starting to come to the realization that data is perhaps their most valuable commodity because it can be used for more than just spotting key trends and identifying markets; it can also highlight ways […]

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KickStarter Vs. Indiegogo
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Even if social media has been taking over the Internet, e-mail is still an effective tool for businesses to reach out to their target customers. Startups looking to beef up their digital marketing campaigns should avoid these five e-mail marketing flaws: 1. Ignoring double opt-in e-mail marketing Single opt-in and double opt-in sign-up methods differ […]

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Instagram is beefing up your feed with more content — content it hopes will keep you on its site longer. Dubbed as Recommended for You, the social media site will suggest posts that are based on posts liked by accounts you follow. According to TechCrunch, Recommended for You posts will have their own designated section, which can be […]

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The U.S. Library of Congress is giving up on Twitter — sort of. The Library has announced its decision to stop collecting all public tweets as of Dec. 31. “After this time, the Library will continue to acquire tweets but will do so on a very selective basis,” the Library said in a blog post. That means […]

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Some say people are born leaders. Some say they’re groomed to be leaders. Now, artificial intelligence is helping to coach managers into leaders, by teaching them soft skills like clear communication, teamwork, and problem solving. According to the Harvard Business Review, most companies wait 10-plus years to train managers. If you combine this with the […]

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Creating e-mail subject lines should never be an afterthought. You might have created a great e-mail with an unbelievable promotion but if the subject line is poor, then people will not open it — which undermines all the good work you and your team have done. Surveys have suggested 33 percent decide to open an […]

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How to Have More Meaningful Conversations
The World’s Most Employable Graduates
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If you want a challenge, try writing ecommerce product descriptions.  Within a typical 60 to 80 words, you must concisely convey the benefits and selling points of your product plus include search engine keyphrases that engage your target audience… all while working within the constraints of your content management system (CMS).  How do the pros […]

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Tesla CEO Elon Musk is “dying” to add a pickup truck to Tesla’s list of vehicles. Musk, in a tweet Tuesday, said Tesla was planning to get started on an electric pickup truck “right after” the Model Y. “I promise that we will make a pickup truck right after Model Y,” Musk tweeted in response to another tweet. […]

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