Your homepage loads in 1.2 seconds. Your hero image A/B tested to a 14% lift. Your scarcity nudge (“Only 3 left!”) converts beautifully. None of it matters to the AI agent that just became your customer. The agent doesn’t see the image. It doesn’t feel urgency. It parsed your product schema, checked your delivery SLA against the buyer’s threshold...
When AI Becomes the Customer: Designing for Machine Buyers



