There are 379 publishers in our database with an Ahrefs Domain Rating of exactly 45. The cheapest of them quoted us $60 for a sponsored article. The most expensive quoted $17,630. The median is $440. Same authority score, and a 290x range in what the owners think it is worth. That range is not the market disagreeing about value. It is 379 people...

A brand’s visibility in ChatGPT is not an indicator of visibility across AI.  Different LLMs rely on different data sources, models and ranking signals, meaning a brand can perform well on one platform and remain virtually invisible on another. Common platforms such as ChatGPT, Gemini, Claude, Perplexity and Copilot rely on different...

Consumers believe they compare brands. Sometimes they do. But much of the work begins before conscious comparison. The nonconscious mind recognizes sensory cues, retrieves memories, anticipates outcomes, detects social meaning, and asks a brutally efficient question: Which choice feels most right, most quickly? A brand, therefore, is not the logo...