Even as social media marketing approaches rapidly evolve, influencer marketing remains an effective tool for brands to reach new audiences, especially younger generations who have become increasingly averse to blatant online advertisements. However, as influencer marketing has remained popular, the playbook for using it effectively has changed...

In today’s consumer culture, brands need more than just a strong product to appeal to customers. Consumers today expect a personal connection and seek brands whose culture aligns with their values and preferences. The most recognizable companies in the world, such as Starbucks, McDonald’s, and Netflix, among others, all have a unique culture that...

During layoffs and hiring freezes, when shortsighted businessmen choose temporary savings over long-term wins, visionary employers are scooping up top cyber talent. Mass layoffs, hiring freezes, market uncertainty, and rushed AI integration crack businesses wide open to cyberattacks. Visionary leaders, however, can see the current situation as a...