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About Adrienne Erin

Adrienne Erin is a blogger and Internet marketer for what she thinks is one of the best SEO companies out there. When she's not blogging about tech and social media, you might find her practicing her French, whipping up some recipes she found on Pinterest, or obsessing over vintage postcards and stamps.

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content-is-king
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By now you’ve probably heard the phrase content is king and, if you have, it isn’t just because it’s the Internet marketer’s best weapon against the bottom line. It’s because your customers are craving quality material every time they open their browsers. How can it be leveraged in a time when consumers are perpetually bombarded […]

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  It’s no secret that the internet is experiencing a shift away from desktop searches and towards a more mobile-friendly future as consumers adapt to increasingly busy lifestyles. But how will the evolving digital landscape impact the future of search, and what will this mean for the established system of information online? If Facebook succeeds […]

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Thinking_Man
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Brainstorming the best content ideas for your blog isn’t always easy, but it doesn’t have to be as difficult as you think. There are a number of tools for every aspect of the brainstorming process. Want to know exactly what people are searching for on the web? Looking for a way to compile the best […]

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Photo Credit: Stuart Miles via freedigitalphotos.net
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Retargeting has been the talk of the marketing and advertising world for about two years now. With various search giants taking steps to limit exposure without direct use of their own products, new search algorithms, and other limitations that have made it difficult to reach potential customers, it makes sense. As a solution that enables […]

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Knowing that websites should be mobile-friendly is nothing new. With more people than ever accessing the Internet from smartphones and other mobile devices, brands that have wanted to be able to connect with the largest audience possible understood that a site should be mobile-friendly for the highest degree of success. However, many have waited to […]

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Image courtesy of (Stuart Miles)/ FreeDigitalPhotos.net
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2015 is well underway and the holiday season seems pretty far away. However, now’s a great time to look back on what worked during 2014 and to consider what you can start putting into place for this year. Before you know it, we’ll be back into the swing of the holiday season, so it doesn’t […]

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Photo Credit: Baitong333 via freedigitalphotos.net
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2015 is well underway. You’ve probably gone back on a few resolutions, and made some permanent, but that’s old news. Now is the time to focus on steps to move forward. This is especially true as it relates to your online brand – your website. You understand the importance of updating your site on a […]

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Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
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While search engine optimization experts and brand managers have debated the efficiency of links for some time and the future of link building has become questionable to some, word from Google’s headquarters is that links still matter and will continue to matter in the future. However, how they are earned and how reputable they are […]

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Photo by Brian Solis —
Facebook CEO Mark Zuckerberg giving his F8 Keynote.
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For any business or brand, understanding your audience is critical for long-term success. Understanding your audience allows for better communication, enhanced promotions and targeted marketing tactics that lead to bottom line growth and other positive results. Until recently, gaining this understanding has been somewhat difficult while using Facebook – especially on mobile devices. Facebook’s Mobile […]

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Infographics have re-energized the way content is created and distributed on the Internet. Not only do these visual representations of data have the power to educate and entertain, but they also can boost shares and likes while significantly decreasing bounce rates. However, for marketers and other business professionals without a design background, the idea of […]

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Early advances in technology made in the late 1980s set in motion a series of events that would result in a shrinking of the global village, forever changing the way that people progressed through the buying decision process. As new vistas of connectivity closed the gap between retailers and consumers, businesses began taking their wares […]

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Facebook rocked the boat when they introduced the newsfeed all the way back in 2006. Before this centralized newsfeed, in order to see what had changed since the last time you’d visited Facebook, you had to visit each of your friends individually. Facebook took this relatively private checking up to a new, public level. People […]

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content
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Whether you’re new to the content creation game or have been at it for awhile, you’ve probably recognized a need for solid website content. With the proper approach, content can drive traffic and attention while increasing your brand’s online reach and overall potential. However, after time passes and you’ve written a number of posts, it […]

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Image courtesy of (KROMKRATHOG) / FreeDigitalPhotos.net
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It’s that time of year again; time to wrap up the past year and to start focusing forward on what’s ahead. This applies not only to personal agendas and priorities, but also to your brand strategy. This means that now is the time to focus on how to take your brand to the next level […]

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As a business owner, keeping up with existing social networks can be overwhelming. It can be hard to understand which platform best meets your needs, where your target audience members are spending their time and how you should cater to each network. Creating a unified social media presence that meets the objectives of your brand […]

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