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About Brooke Chaplan

Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking and gardening. For more information contact Brooke via Twitter @BrookeChaplan.

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Marketing has definitely evolved. The Internet and everyone’s immediate access to it from nearly anywhere has transformed how advertising works in the modern age. Not learning how to change your marketing to adjust with the times may mean customers are never learning of your products and services. With that in mind, below are some of […]

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Managing your business won’t be a hassle if the proper tech tools are used. According to experts, there are multiple business management apps that are worth considering. If you want to streamline your operation but are not sure what apps and programs would be a good fit, check out these options: Finance Tricks • The […]

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From financial software solutions to video conferencing, utilizing the right technology in your business is necessary to maximize the productivity of your organization and your employees. Technology assists with simple and new ways to give businesses a competitive advantage. The following are some easy to implement, yet effective solutions to improve office organization. If you […]

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Big Data poses a big problem for many modern business applications. The sheer volume of data can sometimes make it difficult to wield and manipulate for any kind of business. Fortunately, when it comes to storage and data retrieval methods, a lot of tools exist to help Big Data users manage their data more effectively. […]

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Any Internet-savvy small business owner or entrepreneur will have heard about SEO and how it can help their business’ chances. Optimizing your website to increase search engine results can earn visibility as well as traffic for your business. Doing SEO right continues to be a crucial piece in placing your small business ahead of the […]

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Spending money on different marketing strategies eventually leads to questions about the return gained from a particular investment. Huge companies have the time and talents to create sophisticated statistical models used to target audiences precisely with the messages they need to hear and tweak marketing campaigns in real time. As a result, they can reap […]

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Every business owner dreams of running a profitable enterprise that makes more money than you know what to do with. One of the easiest ways forward-looking entrepreneurs can grow their small businesses, is by adopting more information technology. Commercial IT is the incorporation of trending technologies in the day-to-day operations of your enterprise. Those who […]

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Interviews often consume a lot of time and money for businesses looking to hire. With so many unemployed and underemployed people competing for positions around the country, employers often sort through hundreds of applicants for a single position. Of those applicants, only a handful typically have the knowledge and skills needed to perform the job […]

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When it comes to becoming organized, you might think business would be leading the way with more developed, structured and organized methods. Unfortunately, that’s not always the case. According to a recent survey, about 78 percent of the businesses in the U.S., attribute their poor performing bottom line to a lack of a systematized organizational […]

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Technology shouldn’t hold you back. It was made to help you perform tasks more effectively and efficiently. If your company is using older technology that wastes valuable time, you should consider beginning the process of updating your methods. The days of dictating to your secretary and making copies in triplicate are over. Upgrade these old-fashioned […]

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As technology has evolved, so have the many ways criminals use to steal information and commit crimes. One of the biggest problems in society is identity theft, which is done mostly online or through computer programs. Originally a problem mostly for individuals, in recent years, businesses have become the targets of criminals using their hacking […]

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Packaging and distribution is an important element for any business. Mistakes with your packaging processes can make your order fulfillment operations less effective, enrage customers and lead to excessive overhead. Whether your business relies on shipping for huge orders, or only on occasion for smaller parts, you have to make sure you are doing everything […]

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When consumers review an online store, one major factor in how they rate that retailer is how quickly they received their order. The sales price of the product, the cost of shipping, the ease of doing business, and customer service are all important topics of conversation, but in the end the client wants to receive […]

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According to the Federal Bureau of Investigation (FBI), there were more than 2.1 million burglaries in the United States in 2012. On average, each burglary victim was relieved of $2,230 worth of goods and 74.7 percent of all burglaries are in residential home. If you’d like to protect your home and family from a break-in, […]

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  Technology is increasing in importance and really making a difference in the way we do business and connect around the world. Successful businesses need efficient tools to maximize their resources. Finding user-friendly platforms can make this a reality. There are many critical functions and softwares — such as payroll — used in every department. […]

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