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About Chip Cooper

Is your website on the FTC radar screen? Do you understand the Rules of The Road and have access to the legal documents to protect yourself and your site from aggressive FTC enforcement? Create your own customized website documents and FTC legal forms with our website legal forms generator - no special knowledge required. Created by leading Internet attorney, Chip Cooper. http://www.digicontracts.com/

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It’s tempting and so easy to use your right-click to download stuff off the Web – to copy or save images, text, even videos. And this content is often great material for your website copy, squeeze page, sales page or banner ad. Fair warning – in most cases this content will be protected by copyright […]

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If you’re an Internet marketer or online entrepreneur who markets via a continuity program, particularly if you market a work from home product or service, you should take notice of two recent cases. In both cases, the FTC slammed defendants in litigated actions, with a final order against one defendant for $18.2 million, and over […]

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Internet marketers often ask: Am I liable if any of my affiliates engage in deceptive marketing practices? The answer is, it depends. This article will provide a checklist of practical points that will help Internet marketers determine what is required for their specific affiliate marketing program and FTC legal forms. We only have to look […]

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A U.S. 2nd Circuit Court of Appeals ruling on April 5, 2012 in favor of Viacom in its copyright infringement litigation against YouTube should be a fair warning to online service providers that provide blogs or forums on their websites – the DMCA “safe harbor” is not bullet proof. The Digital Millennium Copyright Act (DMCA) […]

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On March 26, 2012, the Federal Trade Commission (FTC) issued its final report titled “Protecting Consumer Privacy in an Era of Rapid Change: Recommendations For Businesses and Policymakers.” The report targets website legal documents and Internet business practices related to consumer privacy. The final report details best practices which seem to be merely recommendations for […]

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In a recent settlement, the Federal Trade Commission (FTC) made it clear that deceptive website legal forms, particularly those that support “free” offers, will not be tolerated. According to the FTC, the deceptive marketing schemes employed by the defendants netted over $450 million in sales. The result – the FTC came down hard on the […]

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We’ve all seen headlines in search results like this one – “XYZ Exposed: Miracle Diet or Scam.” And perhaps we actually believed there was objective reporting or unbiased commentary behind the headline. But after reading the web page, it was clear that the headline was just a clever way to catch your attention and lure […]

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Your personal New Year’s resolutions are important. You bet. However, if you’re a SaaS or Internet marketer, your best-laid plans for 2012 may hit the skids if you fail to avoid new website legal compliance gotchas that emerged in 2011. So, It’s highly recommended that you add to your personal resolutions the requirement to review […]

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Website legal compliance is now under serious consideration by lawmakers in Washington. The U.S. Congress is now considering two proposed bills, which if enacted into law, would provide ground-breaking weapons for law enforcement and content owners to enforce intellectual property rights. If you’re a content owner that provides content on the Internet, you have an […]

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The Federal Trade Commission (FTC) is proposing amendments to the Mail Order Rule that would result in its regulation of all sales made over the Internet regardless of how a buyer might initiate the purchase. If you’re an online merchant, the ramifications are significant. The Mail Order Rule The Mail Order Rule (Rule), actually The […]

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Section 230 of the Communications Decency Act (CDA) shields operators of “interactive computer services” from liability for defamatory posts by visitors. The big question is how far does this protection go – what are its limits? A recent ruling by a divided New York Court of Appeals provides insight into the answer. If you operate […]

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Proposed legislation in the U.S. Congress, if passed, will essentially make online merchants tax collectors, forcing them to collect sales taxes for all purchases. This is the latest attempt by cash-strapped states to collect sales tax revenues from online sales. The Main Street Fairness Act (MSFA), introduced by Senator Dick Durban (D-IL), would change the […]

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Surfers know that the waves come in periodic sets which are separated by relative lulls. Beginning in 2009, there’s been a tsunami of new and complex legal regulations for websites that also seems to be coming in sets. We’re now in a temporary lull, but the next set is on the horizon, and rapidly heading […]

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A periodic review of your privacy policy is always a good idea, given the significant increase in privacy regulations beginning in 2009. However, at least four developments in the last six months provide an impetus for an immediate privacy policy review. Do it now to avoid significant legal exposure. Reason No. 1 – Preliminary FTC […]

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You’ve certainly heard about Google’s highly promoted BUZZ service which is designed to compete directly with Twitter by offering much of Twitter’s basic functionality with a Facebook-like platform including location data integrated into Gmail. What you may not have heard is that the Federal Trade Commission (FTC) recently made BUZZ the poster child for the […]

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