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Articles by Colette Mason

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When customers don’t stay on your website for long, it’s hardly surprising you fail to connect with them and build the trust needed for them to get out their credit cards and buy from you. The great news for you is there are tons of quick and easy – usually free ways – to make […]

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The first impression customers get of your website and your business is geared by the impression made by your website homepage. It has a major effect on its success or failure. Your website homepage can be the determining factor in the reader’s choice to delve further into your site or bounce off after a cursory […]

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For any serious, professional, website investment, the user testing phase has become an integral part of the path to making more money online. Before your site is published, usability testing gathers feedback from the very people it is intended for -, with its main objective to ensure you’re creating a website that has an intuitive […]

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The definition of a landing page is simply “the first page that visitors hit on your site,” so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not, even if it was not specifically designed as such. Landing pages […]

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