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Articles by Collins Paris

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The smart business owner is already aware of how important blogging is to his overall social media marketing strategy. Harnessing the power of the Internet and social media has helped many a business to grow, boost ROIs, enhance brand credibility and build lifelong customer relationships. If you too have realized the power of blogging for […]

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It’s a foregone conclusion that sluggish websites don’t make for happy visitors. In fact, a U.K. study by Brand Perfect discovered that 67 percent of consumers abort their purchase because of slow loading times. That’s reason enough to speed up your website. But there is another reason to make sure that you are doing everything […]

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Cloud computing is one of the newest phenomenons in the online business world that is taking companies to new levels of efficiency. Many small- and medium-sized online businesses are choosing to improve their efficiency by making use of the greater computing power cloud computing can give them. This power is usually provided by a third […]

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Next to creating content, curation of content is a great Web traffic magnet. Sharing relevant and great content with your readers can establish you as a leader — the term is ‘influencer’ — in the world of social media, and in your relevant industry. The more that people trust your ability to discover great content, […]

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Many small businesses looking for alternative funding sources are turning to crowdfunding, a phenomenon that has hit the Internet in the past few years. If you have a great dream or an idea that you think deserves funding, you can ask an online community for help – provided you can convince them that it’s a […]

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The latest addition to the Facebook innovative tools is Facebook Graphs, which has faced some flak for displaying a shocking disregard for the privacy of individuals. But then Facebook was never about privacy (which is good for business, as long as you haven’t made any social or political gaffes online). Nevertheless, Facebook Graphs appears to […]

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Several of the most innovative brands today are ahead of the marketing game by using social media, and Instagram is one of the lesser-known tools. If you can leave the safety of Facebook and Twitter behind (though of course they are important dimensions of your social media marketing strategy) you will find Instagram can be […]

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