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Articles by David Berkowitz

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It’s time to atone. Some may appreciate the timing, as it coincides with yesterday’s observance of Yom Kippur, Judaism’s Day of Atonement, the climax of a period of repentance. Everyone has some sins to atone for, including marketers and agencies trying to engage consumers through social media. Today, we’ll confess. On the Day of Atonement, […]

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Now that augmented reality has established itself as the technology buzzword of the year, what impact will it have on social media? Google Trends shows the growth curve for augmented reality, first appearing in the United States in November 2008, and then picking up more steam in March and June of this year. Putting it […]

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In the future, my dad will be a blogger. He’ll create wikis. He’ll have his work translated into languages spoken across Europe, Asia, and South America. He’ll accomplish it effortlessly with Google Wave. I watched the 80-minute developer preview of Wave, and it’s going to make nearly everyone a social media creator. Seth Godin made […]

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If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all. Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed […]

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Over the weekend, under the gaze of a painting of the Dalai Lama at Tibetan Kitchen, I savored my dessert of bhaktsa marku while thinking of all the search engines that helped get me to that place. And by “that place” I don’t mean the Tibetan restaurant, but rather my new Manhattan neighborhood where my […]

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That’s an overstatement, of course, but the basics of SEO and SEM — the very first things you probably learned  — now are more important than they’ve been in years for bringing people back to your Web site. It’s all thanks to the new browser wars among Firefox 3, Google Chrome, and Microsoft Internet Explorer […]

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