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About Derek Jansen

Derek Jansen+ is an SEO educator, providing customized SEO training and implementation in Southern Africa. He has authored a free SEO course and specializes in casino SEO.

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So you pushed the limits in terms of link building – you built links to your site that weren’t exactly squeaky clean or natural. Perhaps you used some blog networks, perhaps some low quality directory submissions, or even forum profiles. Who could blame you? Truth is, it worked for a while – but then one […]

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“Come 2014, there will be at least one billion mobile payment users around the world.” These are the findings of a study undertaken by IE Market research. Given these stratospheric statistics, it is safe to say that at least some of your current website users are visiting on their mobile phones. Subject them to the […]

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Ahhh… Remember the days when you could just subscribe to a paid link network of your choice for as little as $49 and watch those rankings head upward every week. No need to get involved in the messy muddiness of “white hat” SEO, no need to build relationships with webmasters and spend days upon days […]

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So, you’ve decided that your concept will work well as an online business. Now you just need to set up your “virtual showroom”, the hub from which you will conduct your operations. The good news is that establishing an online presence in the form of a website is relatively simple, and new tools are constantly […]

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While Google Analytics is probably the most important tool you will ever have at your disposal as an internet marketer, it is, no doubt, rather daunting at first. Not to worry though, here’s what you ABSOLUTELY need to know… Upon logging into Google Analytics, you will be greeted by a colorful looking dashboard (if you […]

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Your website is your online ambassador which provides an information portal to all of your prospective customers. As with anything, there is always a right and a wrong way to do things, and doing the wrong things when it comes to the design of your website can mean online suicide! Here are some of the […]

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Whilst “The Importance of Being Ernest” was a trivial comedy, the importance of being honest is a little lesson that anyone looking to benefit from SEO could learn from. Google’s commitment to each and every searcher is to provide the most relevant and trustworthy result for their specific request. It is therefore safe to assume […]

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