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Articles by Dr. Christopher

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Long tail marketing consists of niche marketing to a great many niches, selling small quantities of many products or services to each. Customers are targeted with “long tail keywords.” What does the term “long tail” refer to? Chris Anderson popularized the “long tail” in an October 2004 Wired magazine article. Long tail keywords and niche […]

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Long tail keyword tools are essential for small web entrepreneurs. You cannot compete for the most searched keywords — by now they have insurmountable competition. You must put together collections of micro niches which you can dominate. Each niche needs keywords by which people can find it. You need to do long tail keyword research […]

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