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Articles by Erin Ferree

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You’ve just launched your website, marking the end of a huge effort and the beginning of a whole new way of doing business. Now, all you have to do is sit back and wait for visitors to flood in, right? But, wait, people have to know your site there in order to visit. So you […]

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Many small businesses start their websites and put a “Links” page up as one of their first few pages thinking that this will help them rank better. While it’s a nice gesture to link to your vendors, associates, resources, and products you like, and your customers may even find this page helpful or interesting having […]

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In a singles bar, patrons typically have the same sorts of insecurities running through their heads: “I’ve been hurt before.” “Should I trust her?” “Can I let my walls down and let him in?” These insecurities really get in the way of finding a happy, lasting relationship. Search Engines have a lot in common with […]

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In Cajun cooking, almost every dish starts with what’s known as “The Trinity” onions, celery and bell peppers. These 3 ingredients are the foundation of almost every savory dish. Whether you’re eating gumbo, jambalaya, or even a Cajun soup, they all start with these components. These form a delicious base to each of these dishes.Like […]

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You’ve decided to build a website. Great! Your first step is to determine its structure, the pages you want to include and the information you want provide to visitors. But how to begin? Your first instinct may be to make your site different from everyone else’s. After all, trying to differentiate your business is what […]

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It’s recess time on the elementary school playground. A group of third graders is playing kick ball in teams on the grass. Suddenly, there’s a big argument over whether the last point goes to the girls’ team or the boys’ team. The argument rages on for what seems like forever — almost a whole minute […]

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Unfortunately once you’ve finished designing your piece, the work is not over. There are several additional pieces to consider when you’re working out your timeline: Time for other vendors’ work Writing, proofreading and photography have to happen before the design portion of a project can begin. Get timeline estimates from all vendors and make sure […]

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Lead time is one of the most often overlooked aspects of a design project. For some projects it’s not a huge concern – you just need to get your designs reasonably quickly so you can start marketing. You should expect quick service from any designer. But if you’re planning an event, make sure you start […]

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Now that you’ve designed and launched your website, you have a powerful marketing tool for your business. But, your website is only as useful as the content is current. The process of keeping the content on your site current is called website maintenance, and it’s important to keep both visitors and search engines supplied with […]

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Are you ready to hire someone to design your logo, collaterals, or artwork for your website? Well, here’s just the information you need to get the best results from hiring your first (or your first successful) graphic designer. To assure that we begin on the same page, a graphic designer designs your marketing materials – […]

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