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About Eyal Katz

Eyal Katz is head of marketing operations at AdNgin. Before coming to AdNgin, he was a marketing professional focused on SAAS business models. When he’s not working, which is rare, he sails and hangs out with his son, Jonathan, and wife, Meital.

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From science to pop culture, myths are a part of everyday life. Even the large Google AdSense publisher community has created and suffers from myths regarding AdSense. We’re here to finally bust the most common of these myths. Others defy the laws of biology, like the infamous “five-second rule” for dropped food. Others exist because […]

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Not that kind of engagement. We could talk about love and lust and happy couplings, but it would lead to frustrations about why the Bachelor didn’t pick Jojo. Coming from ad optimization geeks, what we are talking about are your website or blog engagement metrics. By the way, as of now, there hasn’t been a […]

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You’re the kind of person who doesn’t just settle for “good enough.” In fact, your ears twitch, just a little, if anyone within a 10-mile radius mentions the word “optimized.” We know, it’s OK. You’re in a safe place with like-minded people. If you also know your way around a Google AdSense dashboard then this […]

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We want to point you in the direction of the top five ad networks for an arbitrage strategy. If you’re not up to speed on what arbitrage is, read on. It’s quick and painless: The gist of arbitrage is that you buy low-cost traffic to your site and then convert it to positive net revenue […]

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We onboarded 490 Websites in only five months. You are likely thinking: that isn’t too good for business. We agree. That’s where the conversion and onboarding process begins. And it’s a make or break type of deal. How did we do it? We’re going to share with you 10 of our key onboarding tactics that […]

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A/B testing has become so pervasive that data nerds (that’s us) are using it to optimize their dating profiles. Let’s see if the profile picture with me wearing my favorite blue shirt while petting my dog gets more clicks and e-mails. You know, in direct comparison with the beach picture where it looks like I […]

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Let’s just start off by saying that we’re not going to get into the argument of “are ad blockers wrong or not?” This post is dedicated to first providing you with the necessary tools to understand what percentage of your traffic is blocking your ads. What you choose to do with that knowledge is up […]

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Money US Dollars
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If you’re reading this, chances are you haven’t been invited to Google’s most exclusive club. Don’t cry–you’re not alone. We all know that a standard AdSense account, when measured, tested, and adjusted can bring in some killer revenue. So what’s the deal with the mythical Premium AdSense Publisher? What is it? How do you get […]

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It’s easier to down a wheat grass smoothie than it is to get an ad impression nowadays. Publishers are feeling the pain of ad blockers and if you landed on this page you’re probably no different. But don’t fear; this is not another whiny post about ad blockers. This is a stop-crying-about-it-and-take-action post. First, let’s […]

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If a frowny emoticon best describes your analytics or ad revenue report then you’ve come to the right place. You put a lot of time into carving out your niche, generating ideas, and building your authority but you’re paddling in circles with one oar. So should you consider redefining your blog’s niche? Changing your blog’s […]

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This not another list of video monetization platforms because at AdNgin we have the publishers’ concerns in mind. We know that monetizing videos is one of those concerns. But a constant supply of quality video content is even more difficult. That’s why we included a few video monetization platforms that also provide contextualized content. YouTube […]

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If you clicked the link to land here, we predict you’re using Google AdSense to monetize your blog. Duh! Thank you Captain Obvious! You’ve also read many blog posts describing how to increase revenue with AdSense. Strategies, best practises, and tricks A through Z. You’ve read it all until your iPad batteries ran out and […]

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