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About Gabriel Shaoolian

Gabriel Shaoolian is a digital trends expert and CEO and founder of Blue Fountain Media, a digital agency in NYC focused on growing brands online through effective websites and online marketing. From start-ups to Fortune 1000s, Blue Fountain Media helps generate more leads and increased brand recognition Last year alone, the company, which has a client roster that includes Procter & Gamble, Harper Collins, Canon, NFL, Publishers Clearing House, Sharp, AOL and the United Nations, drove more than 200 million monthly visitors and $2 billion in revenue to the digital properties of its clients.

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People are more likely to make a purchase if their friends recommend it. That’s a fact. Scientists have come up with different theories trying to explain this thought process but, in the end, they all reach the same conclusion: people need to trust the company from which they are buying. Given that trust is at […]

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Some of world’s greatest natural born leaders—from presidents and prime ministers to CEOs and industrial tycoons—spend hours writing and rehearsing speeches in order to captivate audiences and steal hearts around the world. But then something completely unforeseen happens. They reach the podium, the applause dies down, and they start delivering their address. Seconds turn into […]

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Three letters are sweeping the world’s resume skill section by storm: SEO, short for search engine optimization. From young and hungry Web designers, to social media strategists, to bloggers, and even administrative assistants, yes, nearly everyone in the digital world—and beyond—is now tacking SEO onto their skill arsenal. But can anybody and everybody actually deliver […]

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Approximately $460 billion will round out sales for the eCommerce industry this year and, within the next three years, sales from that sector are expected to grow to around $700 billion. With such impressive rates, online retailers everywhere are looking for ways to continue improving their bottom line. Conversion rate optimization is the process of […]

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When done right, e-mail marketing is undoubtedly one of the most effective online marketing channels for reaching a particular audience and bringing them back to your website. Once a user has visited your site and you’ve captured their contact information, e-mail campaigns can be incredibly beneficial in terms of staying top of mind with the […]

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The growth of social media in recent years has been astronomical. Generally, any company that doesn’t have strong social media marketing lacks the ability to connect with its audience in a way that drives engagement. Social media connects any given brand with their users on platforms that the customer is comfortable and familiar with. For […]

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For any brand, quantitative analysis and examining analytical user-behavior data can play a major role in the success of your marketing. Measuring your effectiveness is critical because it allows you to understand what works best for your business and what doesn’t. Below are four analytics tactics that can help you measure your marketing and better […]

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For a lot of brands, local marketing strategies are essential to overall success because they allow you to reach a targeted, nearby audience. As a starting point, if your business is interested in leveraging local marketing, you should develop tactical approaches that have a strong connection to search engine marketing. Make sure you’re receiving as […]

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The ways in which customers are connecting and interacting with your business online are crucial. The rate that your users interact with your company’s website directly impacts how effective your website will be in driving success for your organization. Your conversions—the actions that you want a user to take on your website—are often how brands […]

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To keep up with industry standards and to stay connected with your customers, a company’s website is incredibly important. For eCommerce brands, where on-site purchases are ultimately the determining factor of a company’s success, the way a user interacts with your website is essential to achieving your business objectives. To help generate sales for your […]

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An excellent website is a direct contributor to the success of almost all organizations because of the role it plays in attracting and converting online traffic. This, unquestionably, helps a business succeed. As users, we almost always check the online presence of a business before we make any purchasing decisions or seriously consider them as […]

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When you’re launching a new website, there are a variety of elements to consider and examine for a successful site to be built. Aside from the website design in general, the items on this to-do list below will play a pivotal role in achieving objectives you have outlined as part of a cohesive business plan […]

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E-mail marketing is considered one of the most effective ways to reach an audience in any given industry. However, simply sending an e-mail isn’t enough to create the return on investment that most businesses are looking to gain from this sort of initiative. Creating a cohesive and successful e-mail takes effort and skill in order […]

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In order to have a successful online presence and, subsequently, a successful business, you need to draw traffic to your website that will ultimately lead to conversions. One of the most effective ways to generate traffic and get fast results based on your target audience is via search engine marketing, particularly through pay-per-click solutions like […]

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  In a digital world that is so frequently changing, for businesses to stay successful in the marketplace, it’s necessary to implement not only the best practices, but the most up-to-date tactics. With e-mail marketing, there are several things to consider to ensure that you’re being as effective with your efforts as possible.  Personalization When […]

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