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About James Thomson

James Thomson is partner of Buy Box Experts. To learn more about his strategies for doing business with Amazon and the tradeoffs to be considered, read his new book co-authored with Joseph Hansen, titled The Amazon Marketplace Dilemma: A Brand Executive’s Challenge Growing Sales and Maintaining Control.


Amazon started as an eCommerce business selling books in 1994. Fast forward 23 years and Amazon has many billion-dollar businesses generating revenue. Whether it is third-party marketplaces sales, Amazon’s own retail sales, fulfillment by Amazon (FBA), or more recently, Amazon Web Services (AWS); each business unit generates significant revenue to drive Amazon’s success. More recently, […]