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Articles by Jeff Quipp

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The Problem With Current Definitions: The reality is, most people and companies define it differently. Some define it as modifying in-page elements only. Others expand on that and define it as including off-page elements and services such as link building. I’ll argue its this lack of clarity and consistency that is helping to give our […]

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How frequently do you write blog posts knowing that they’ve got a very limited shelf life, or post a news post knowing it’ll be out of date in a months time? All the time right? Then why not make the links garnered by those posts work for for you? A 301 redirect is the best […]

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