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About Jessica Davis

Jessica Davis has a keen interest in social media and content marketing, and writes extensively about it. She represents Godot Media, a leading content marketing firm.

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According to the analysts at the prolific statistics company, Statistica, there were an average of 305 million active users in Twitter during the fourth quarter of 2015. The sheer amount of active users on the microblogging platform accounts for an average of an astounding 6,000 tweets per second, making it challenging for any new user […]

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Businesses simply cannot afford to ignore the power of social media in boosting brand value. Social media allows you to connect with your target audience in a way that was not possible with traditional media. However, to reap the benefits of social media marketing, audience engagement has to be consistent. You must also pay attention […]

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If you have an online presence, chances are you are always looking for the next best strategy to gain an upper hand over the competition. Online marketing is a tough beast to tame, but it offers limitless potential to businesses that go about their inbound and outbound marketing smartly. Here’s a look at five online […]

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