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About Kalena Jordan

Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College — an online training institution offering instructor-led short courses and downloadable self-study courses in search engine optimization and other search engine marketing subjects.

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Photo Credit: Luca Mascaro via flickr
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They’ve been warning us for a while, but Google have finally announced that mobile-friendliness will be added as a ranking signal next month: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in […]

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So you’ve been running a Google AdWords account for a while now and think you’ve got a pretty good handle on things, but are you confident that you are getting the most conversions possible? Are you using all the tips and tricks that the experts use? Could your AdWords campaign use a more competitive edge […]

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You might be a little shocked by the time you finish this article. You might even refuse to believe me. But I’m telling you straight: when it comes to SEO, you are almost certainly over-thinking it. Let’s take a quick poll. Are you reading every SEO article you can get your hands on? Are you […]

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mention | Real-time media monitoring application
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When it comes to marketing, we all like to keep a close eye on what our competitors are doing. Competitive intelligence essentially means understanding what’s happening in the world outside your business so you can be as competitive as possible. Here are 10 of my favorite tools for sizing up the online competition. All of […]

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The buying and selling of domains is big business. You only need to Google ‘domaining’ to see a tsunami of information about the subject. So why is domaining so popular? You’ve probably heard stories about people selling domain names for big dollars. Some of those stories are true. Domain Sales: Here are a few of […]

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I don’t know about you, but I’m a bit of a sucker for free downloadable PDF eBooks and White Papers. Because they are usually organized into chapter form, they tend to be meatier and contain more valuable content than blog posts and articles. I’ve obtained an impressive collection of eBooks over the years and will […]

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Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
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In Part 1 of this article, I outlined the first five easy ways to build up editorial links to your site. Here are the remaining six ways: 6) How-To’s / Tutorials / FAQs I’m not sure if it’s still there, but in the foyer of the Googleplex in Mountain View California, there used to be […]

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Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net
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In the current post-Google Hummingbird environment, webmasters are increasingly unsure how to tackle the important task of link building. Editorial links are the most desirable of all: regular links that are given freely and naturally by sites that want to link to your content without any incentive. To acquire these links, you need to first […]

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As an online marketing consultant and trainer for the past 15 years, I have used a LOT of online tools to help me do my job. I’ve seen time-saving tools come and go in crazy peaks and troughs. I’ve also seen a few that have ridden the waves of consumer fascination to become permanent fixtures […]

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To celebrate the 50th anniversary of BBC’s iconic sci-fi TV show Dr. Who, Google has created a very cool interactive Dr. Who game as today’s Google Doodle. The doodle game allows you to kick off by choosing from 11 different character iterations of the good Doctor, each with distinctive features, e.g. Tom Baker’s multi-colored scarf […]

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Writing, Blogging
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In my travels around New Zealand holding Internet marketing workshops, the subject of blogging invariably pops up. Usually, it is prompted by a fierce discussion about business websites and the hairy dilemma of fresh content or lack thereof. The Company Blog Dilemma The discussion goes something like this: Business Representative: “You say that we need […]

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No matter what kind of job you have, or what business you’re in, there comes a time when you are asked to give a presentation in front of a group of people. Now public speaking is something that doesn’t come naturally to most of us and in fact a survey not too long ago found […]

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If you’re a website owner, designer or search engine optimization (SEO) consultant, you’ll need to conduct a Website Audit from time to time. These are especially crucial in the following scenarios: 1. Prior to implementing / costing a SEO strategy. 2. Prior to rolling out a new web design or Content Management System (CMS). 3. […]

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If you’re like me, you do a lot of research online. Whether I’m writing an article, preparing a slide deck, putting together a presentation or researching a subject for a client, I always seem to be hunting down compelling Internet statistics of one kind or another. Particularly topics like: * The number of U.S. households […]

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Recruitment firms Robert Half Technology and The Creative Group have released 2013 Salary Guides this month that identify SEO/SEM specialists and social media specialists as two of the hottest technology jobs for 2013. Both positions offer strong starting salaries in both the U.S. and Canada, with income ranges that have increased in the past 12 […]

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