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Articles by Mark Hunter

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You’ve had what you think is a great sales call. You feel you’ve done everything correct, and you are certain the customer will soon say “yes” to your offer. Just as quickly as you think the customer will buy, they say something along the lines of, “I like what you’re offering, but your price is […]

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Social media has blown onto the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter and many others. Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate […]

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Have you ever really considered how price affects your customer with regard to their perceived benefit? Too often, we use a simplistic approach to determining a price – figure the cost to produce a product or service, tack on some arbitrary percentage, and call it good, right? Price, though, is consequential in ways we may […]

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