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About Michael Cohn

Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies. His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development. Mr. Cohn earned a Master's degree in project management from George Washington University in Washington, DC; and a Master's degree in computer science and a Bachelor of Science degree in electrical engineering from Fairleigh Dickinson University in Teaneck, NJ. Mr. Cohn is a member of the Institute of Electrical and Electronics Engineers (IEEE).

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You recently made a great video and posted it online (YouTube or some other popular video website). You took great care to ensure that the video is the most effective length, the topic was incredibly compelling, and the quality of your video in general was top-notch. The only issue is that nobody is looking at […]

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For some people, Facebook is a great social media tool for business and, for others, not so much. In fact, growing a pool of fans and followers on Facebook can be quite challenging at times. However, it is well-worth putting forth the effort because the payoff can be great for your business. Fans and followers […]

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Public relations (PR) has been around for a very long time. However, the face of PR is not the same as it used to be when it comes to branding. That doesn’t mean the concepts of PR, as they have always been, don’t apply any longer. They still do and they can still help your […]

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Blog content — as a matter of fact, all content — has a very specific purpose. That purpose is to educate and inform your readers/target audience about your products/services and to put them in a position of knowing a little more after they read your content than before they read it. Using content marketing to […]

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Selling your products and/or services, whether online or in a brick-and-mortar store, requires content. The content must contain keywords and/or keyphrases for effective searchability. The content must resonate with the people who are reading what you have to say and what you represent. In short, your content must connect with your readers on an emotional […]

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Your initial goal in business is that people become your customers and buy what you are selling and/or your existing customers buy what you are selling over and over again. You need to capture how they are using what they buy from you and apply it to your business growth. You can learn a lot […]

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I previously wrote about recognizing influencers to increase your business’ reputation. The other side of the coin is how to achieve LinkedIn influencer status so you can positively influence other businesses. One thing to keep in mind is there is influencer status and then there is influencer status on LinkedIn. The two are not the same […]

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Some people may be more aware of influencers in their niche or industry than others. However, it is important to understand that influencers are a very important part of your professional success. It takes a great deal of work to reach influencer status and it is really beneficial to surround yourself with influencers who can […]

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As a business owner (or even someone who works for someone else’s business), you have a content strategy (in all likelihood). You are probably also involved with content marketing to ensure that you get your story out there. Sometimes, the differences between the two are subtle. The importance of both concepts for your business Nowadays, […]

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What they say is true. The first impression that you make on a person, whether it is in a personal or a professional context, is the one that will stick with that person for eternity. The first impression is closely tied to your brand’s success When it comes to building your brand, social media is […]

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Just like all good business people, you send e-mails out to your target audience (consistently but not overwhelmingly). Many of you likely notice a good share of your recipients are not bothering to open your e-mails. In fact, it feels as though they see they are from you and they immediately delete them. The importance […]

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Most businesses are successful based on word of mouth. If that is true about your business, it probably goes without saying that you have a constant goal of getting more and more people to promote your brand. How do you get people to create a buzz about your brand? Even if your business is being […]

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LinkedIn is an extremely effective, powerful social media channel for professionals. It has tremendous capabilities and it can really help you to bring your business to the next level in many ways, including by attracting new clients. Are you working LinkedIn the way you should? If you don’t yet realize how important social media is […]

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Social media is not slowing down at all. In fact, it continues to evolve at an extremely rapid pace and will likely continue to do so for quite some time. The Extreme Appeal of Social Media More and more people are interacting on the various social media channels with each day that passes. That means […]

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There is a high probability that you are using the various popular social media channels to increase your business interactions, including LinkedIn. You may be involved with Facebook, Twitter, LinkedIn, and some of the other popular social media channels, if using them makes sense for your particular business. In fact, LinkedIn may very well be […]

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