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About Nikki Cripps

Nikki Cripps is a Sydney-based copywriter, specializing in online content, social media, LinkedIn profiles and public relations. She has been managing www.wordsforwebsites.com.au for more than seven years and is an occasional contributor to SPN. Working with big brands and small businesses, she sometimes works for clients in-house, where she gets to talk to grown ups about Game Of Thrones, drink bad coffee and eat too much chocolate.

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LinkedIn is plagued by fake profiles and scams aimed at gaining access to your personal details and your connections. Operating on a global scale, using hundreds of fake profiles to attract connections, the simple, but ingenious operation allows them to amass and harvest thousands of e-mails and profiles. Here are some tips on how to […]

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No business, big or small, is immune from the potential threat of a social media crisis. From customers writing negative comments on your company Facebook page, to disgruntled employees sharing their thoughts on their Twitter feed to poor reviews on third-party sites, it is crucial to have a well-thought out and well-resourced social media crisis […]

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Recently a potential client contacted me to write content for his site for a new product. The brief was as follows: “The text is for Google not the public. The language needs to be “normal verbiage” in original copy but does not have to be technical. I want a key word density of 8%.” At […]

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Of course I’m going to defend the importance of copywriters. It’s not just my job, but my passion. Ken’s article was enlightening because it forced me to think further about the role of copywriters and re-evaluate their contribution to the success or otherwise of commercial websites, and it’s always healthy to check out alternative views. […]

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Too many websites lack personality. As a specialist copywriter who works exclusively in writing online content for business, I regularly come across copy that leaves me wondering if the website owners have a pulse. Lifeless, dry, dull, uninspiring, devoid of personality, and completely lacking in charm and appeal. Banks, insurance brokers, accountants, medical practitioners, property […]

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