Site   Web
avatar

Articles by Robert Cerff

avatar

Is duplicate content penalty a myth or a reality?  Well I would say that it’s a bit of both.  Many folk have been terrorised into paranoia over duplicate content, but here are the facts. “Duplicate content is bad.” Okay, so I said it.  But please note that I didn’t say that it’s evil or that […]

Read more...
avatar

SEO is so easily divided into two categories, the good and the bad, the yin and the yang… the light side the dark side.  Okay so it’s not all a battle between good and evil, but the Star Wars analogy is closer to the mark.  SEO is often broken into two camps those that practice […]

Read more...
avatar

Links… aren’t we all a little tired about hearing about links?  Don’t link to bad neighbourhoods, don’t link to link farms… don’t get links from bad neighbourhoods; don’t get links from link farms.  Don’t buy links.  Don’t sell links.  Don’t have too many links on one page.  Don’t let all the links pointing to your […]

Read more...
avatar

While creating a website can either be a simple or complex procedure it is always advised that you start simple and add on from there.  Once you have a basic design it is a lot easier to add in advanced functionality.Create a standard design that runs through the website, this is usually done by using […]

Read more...
avatar

Creating a website is a fairly simple or very complex exercise depending on your needs. The best way to start is always go simple. Create a standard design that you will use to run throughout the website. The reason for creating a stock standard look and feel is so that the visitor very quickly gets […]

Read more...
avatar

“If you can’t stand in front of your target, reading what you’ve written aloud, you have no right to it.” – Frank Watson After reading countless articles on social media, and sadly more recently of the tale of Megan Meier, it would seem that the bad element of society thrives on the safety of being […]

Read more...
avatar

“Second star to the right and straight on till morning.” – James T. Kirk I am still amazed on a daily basis just how many people don’t know, don’t realize or simply don’t care just how powerful the average internet browser can be. It almost seems as though the average user either has their browser […]

Read more...
avatar

Here in part four of “Linking Practices” we will cover how to maximise the benefits of those links we discussed previously (check out part 1: “Links Defined“, part 2: “Links Applied” and part 3: “Link Tricks“). Okay, so you’ve already noticed that this is part 3 of 4 (you did notice, didn’t you?). After all […]

Read more...
avatar

Here in part three of “Linking Practices” we will cover how to maximise the benefits of those links we discussed previously (check out part 1: “Links Defined” and part 2: “Links Applied“). This section could also be classified as: Tips, Hints and Cheats. While I recommend and try at all times to adhere to ethical […]

Read more...
avatar

Here in part two of “Linking Practices” we will cover the application of those links we discussed previously (check out part 1: “Links Defined”). As with all marketing practices the best place to start is always with a plan.  In this case we will need to establish what the purpose is of building these links.  […]

Read more...
avatar

Here in part one of “Linking Practices” I will run through and explain in a little detail.  While each method of linking has its benefits it also often has disadvantages.  More often the advantages outweigh the disadvantages – if done correctly. Reciprocal Links: While many believe reciprocal links to be dead, these links have the […]

Read more...
avatar

Recently I was reading an article about the trouble in Zimbabwe and how it affected South Africa. I was surprised to find that many people didn’t realize that South Africa was a country in its own right, but most thought that Zimbabwe was a country in South Africa. While I find this amusing (as both […]

Read more...
avatar

Is your website a unicycle, a vehicle that requires much training and skill before it can be used? While there are so many “beautiful” websites online, some simply don’t make sense. Have you ever found yourself on a website that seems quite impossible to use? Even worse, landed on a website after doing a search […]

Read more...
avatar

When somebody mentions something about a “landing page” or even a “doorway page” you immediately dismiss that as an archaic practice. But today with the search engines indexing almost every page of a website, “Every page of a site indexed by search engines is a potential landing page.” In years past it was sometimes a […]

Read more...
avatar

Once upon a time, many webmasters abused the system.  The system now abuses the webmasters (okay perhaps not, but these tricks no longer work). While many of the articles written on good SEO techniques I’ve decided to turn things around and look at a few of the sure-win techniques of the past.  The point is […]

Read more...
css.php