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About Scott Buresh

Scott Buresh is the founder and CEO of Medium Blue, which was awarded a prestigious American Marketing Association award in both 2008 and 2010. Buresh has been featured in respected publications such as Entrepreneur, Success, Direct Marketing News, Business to Business, Search Marketing Standard, Public Relations Tactics and the Atlanta Business Chronicle. His articles have appeared in numerous publications, including ZDNet, WebProNews, MarketingProfs, DarwinMag, SiteProNews, ISEDB.com, and Search Engine Guide. He was also a contributor to How to Build Your Own Web Site with Little or No Money: The Complete Guide for Business and Personal Use (Brown, 2010) and The Complete Guide to Google Advertising (Atlantic, 2008). Medium Blue is an Atlanta search engine optimization company with local and international clients.

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Many website owners now realize actively steering visitors toward a clear POA (point-of-action) on their site is critical for increasing the website conversion rate, which improves the return on their website marketing investment. However, the primary POA is all-too-often an “all-or-nothing” proposition – meaning that it is often geared toward a specific kind of visitor, […]

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As a PPC management company, we are often called upon to “fix” PPC campaigns that are not performing at an acceptable level (or are not performing, period). What we often discover is these campaigns cannot be “tweaked” into success, because they were not built on a solid foundation from the outset. Without taking the time […]

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Yes, you read the title right. My company recently performed extensive search engine optimization on a client website, and the results were staggering. Within a month, organic search traffic had dropped by over 60%. Inbound leads from organic search had dropped by over 50%. And the client was absolutely thrilled with the results. So when […]

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As part of a comprehensive search engine optimization campaign, gaining inbound links to your website is critical. But what exactly does this entail, and how should you most effectively go about gaining these types of valuable links? When an arduous task presents itself, it is human nature to try to find a shortcut. Sometimes, these […]

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There are generally two types of clients who seek out search engine marketing services – those who are new to the discipline and are researching various companies, and those who were unhappy with a previous SEO company and are now looking to engage with the right vendor. Whatever your background or familiarity with SEO, it’s […]

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The newly coined term ‘results measurement’ is used by companies to define the purposes of lead tracking in SEM campaigns, and is a valuable means of understanding the many decision factors your prospects use to choose your company for its products/services. A finely-tuned lead tracking channel – often aided by your search engine marketing company […]

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Tracking the source of your leads is perhaps one of the single most important elements in your overall marketing campaign. It’s the method by which you’ll gauge budget, approach, revisions, and a host of other deciding factors. Whether your reps are instructed to inquire ‘how did you hear about us?’ or there are checkable boxes […]

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Allow me to offer a pre-emptive caveat – I own a successful search engine marketing company. Like most businesses, we are constantly trying to expand our client base – primarily through using the same search engine and internet marketing methods that we deliver to our clients. A quick search on terms such as “search engine […]

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As a search engine marketing company, we are often asked by clients and prospects if there’s a basic philosophy when it comes to organic search engine optimization and paid search advertising. “Is one tactic more favorable than another? How do I know which channel to pursue?  Should I do both?” Without a hard look at […]

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It’s a fact of life in business that when there’s an economic downturn, the first thing that’s usually cut is available marketing spend, typically an unfortunate byproduct of accounting’s inability to justify costs without hard data in place. While the argument has been made numerous times over the years in books and articles that cutting […]

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“I want to be number one on Google for (insert hyper-competitive keyphrase here).” It’s usually the first thing we hear in terms of search engine optimization – a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us with their […]

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Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It’s great to get more traffic, but that is just the first step. Now you need that traffic to do something. Website Conversion Defined The percentage of total […]

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When we last left Yahoo!, Jerry Yang (CEO) and the rest of the board had just spurned Microsoft’s $44.6 billion takeover bid for the supposedly greener pastures of potential deals with AOL, News Corporation, and/or Google. The rejection of Microsoft’s bid also put the current board on a collision course with Carl Icahn in what […]

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Please bear with me as I go through a brief history of basic online advertising. The evolution of targeted online advertising is interesting, because I believe the perceived harmlessness of early advertising technology and targeting tactics lulled many people into a sense of complacency or perhaps even false security.

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The most ambitious Internet retailers, hoping to emulate the style and online influence of Amazon.com and other recognized brands, tend to aim for sprawling electronic retail websites that may look pretty but accomplish little else. If all the push is towards what appears on the front end instead of a concerted effort in choosing a […]

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