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Articles by Scott Jason

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If you follow changes in SEO, you have probably recently heard the term SEO 3.0. It was coined by an SEO professional named Mike Meyer in late 2010. It is an extension of the concept of Web 2.0 but specific to search engine optimization. For anyone who is not yet familiar, here is a quick […]

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There are three words not normally associated with SEO. They are quick, cheap, and easy. But there is one situation where I can honestly say these words really do describe the optimization process; the WordPress blog. Google loves WordPress because it’s easy to spider and uses extremely clean code on the back end. But there’s […]

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As the founder of an independent SEO firm I am asked almost daily “What is the easiest way to optimize a web site?” It is harder to answer than you might think. It depends on who is asking and what their knowledge or experience level is. But last week I read an article written by […]

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Do you drive yourself crazy trying to keep up with the latest SEO trends? If so, Stop! Please. You have enough to worry about already. Quit running yourself ragged or spending a fortune trying to keep up with the latest and greatest SEO tricks and tips. The truth is search engine optimization has not changed […]

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SEO has been around for almost as long as search engines have. And for good reason. Everyone wants free advertising. But a lot has changed over the past thirteen years and with SEO gurus charging upwards of $1,000 per month, to small startups, just for maintenance you really can’t call it “free advertising” anymore. Why […]

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Search engine optimization has changed a lot over the years. What worked a few short years ago can get your site banned from Google today. Actually, let me rephrase that… Search engine optimization tricks have changed a lot over the years. But in truth, good solid SEO practices have remained stable and work better today […]

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This article will show you how to run a simple promotional marketing campaign that has an unusual side effect; Top placement on Google for your most important keywords. With one quick and easy task you can: Get top ranking on Google, Build incredible brand or company awareness Earn an additional passive income while doing it, […]

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Ever heard of the 90/10 pay per click rule? Basically it says that 90% of PPC success is enjoyed by only the top 10% of advertisers who know the inside methods to getting the most from their PPC campaign. And oddly enough, it’s basically true. Especially when it comes to Google’s AdWords, which offers the […]

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Each year I spend the first three months looking for the best and most innovative SEO tips of the previous year’s end. This year I have what I believe to be the best 3 SEO tips in a decade! SEO Tip #1: Make Google Alerts Your Personal Online Spy Google Alerts is a great way […]

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