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About Simon Dell

Simon Dell is a former agency owner and managing director, and is now a freelance consultant under his own brand SimonDell.com. His goal is to help develop and implement strategic digital and creative marketing plans for clients delivering measurable results and fantastic ROI. He also writes for Fairfax Media, MYOB's business portal and frequently speaks at events and conferences around Australia.

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Over the last few years, Facebook advertising has proved itself to be a powerful platform for businesses of all sizes to generate leads, grow its audience and increase sales. When businesses use Facebook advertising properly, the results can be a game-changer. In early days, the platform was relatively simple. There were fewer advertising options, fewer […]

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In the life of a business owner, we all get to the point where we need to ask the question… Should I rebrand my business? Perhaps your business has gone through some changes lately, or you feel that your brand is no longer appealing to your audience, or you just think a general refresh could […]

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Recently, a LONG discussion erupted on the Queensland Business Group on Facebook about the merits of a landline for your business, and whether, in this day and age, it is essential for your business to have a landline. Well, the quick answer is that you don’t have to have a landline. Many businesses can and […]

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Let’s be honest: if you’re a business owner and you don’t have a marketing plan, you’re basically flying blind with your marketing efforts. Quite often, this results in businesses that: Waste a lot of time and money on marketing efforts that don’t work; Aren’t sure why they are doing their marketing; Have a very disjointed […]

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Mobile-Geddon was a relatively major event in the online marketing world earlier this year. If you have a website for your business or brand, and you keep up-to-date on the latest digital marketing and SEO news, you might have already heard about it. If not, allow me to explain… What is Mobile-Geddon? Mobile Geddon was […]

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Contrary to popular belief, getting your business listed at the top of Google Search results is no mystery. With more and more customers now turning to Google to find new products and companies, it is important to take ownership of this marketing channel and ensure your business is at the top of the search list. […]

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Content marketing is the new buzzword but, the truth is, we’ve been using content to market ourselves and our abilities since we were cave people proudly showing off our achievements on the wall of our local shelter. It was walls then, it’s walls now; albeit digital ones rather than stone ones. But if you’re going […]

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It was when I first attended SxSW1 in 2011 that I got excited about Foursquare and the potential of location-based marketing. And having seen the founder and CEO of Foursquare, Denis Crowley, speak again in 2013 at SxSW I became even more excited. What is Location-Based Marketing? In essence, it’s marketing to potential customers as they are in close vicinity of […]

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Your logo design tells a lot about what your business does and what you stand for. It is the first thing your customers see and the last thing they may remember. We all tend to remember logos, but often forget business names. Why is that? It’s because our human brains are much better at processing visuals than […]

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Facebook advertising: marketers either love it or they hate it. I don’t care which side of the table you’re on, there is one thing for certain: Facebook has massive reach and impressive targeting features that make it an attractive marketing channel. I’ve been running Facebook ads for a good five years now and it’s certainly […]

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How many generic e-mails do you send straight to the trash each and every day? We’ve all been there. You receive a generic e-mail blast from a company, open it to see nothing but irrelevant information and send it on its way to the trash can. In today’s busy world, as a marketer, that’s what […]

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Your business brand tagline is the first thing your customer sees about your company after your logo. This makes it an essential component of your branding strategy that must align with your business goals. Customers will make a quick impression about what you do just from your tagline. We’ve all read some taglines and thought, […]

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A brand is a name, symbol, logo or term that identifies a product or service and helps consumers differentiate among other product or service brands. It’s hard to build and maintain strong brands, but a well-branded product or service will deliver significant benefits that are beyond measure. A brand is important because it delivers a […]

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How many e-mails do you send straight to the trash can every day? We’re living in a time where brevity is important. Your audience’s inboxes are jam-packed – you need to fight off the other hundred e-mails just get them to open your e-mail and read through it. So with so much noise, how do […]

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Measuring language on social media is an area that many businesses, large or small, miss out on. Too many businesses focus on the hard numbers – and often the wrong numbers – when it comes to understanding ROI through social media. Get The Numbers Right If your internal social media team is focusing on ‘likes’ […]

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